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About the Book
1.1 Entrepreneurship Today
1.2 Entrepreneurial Vision and Goals
1.3 The Entrepreneurial Mindset
1.4 Key Terms
1.5 Unit Summary
1.6 Review Questions
1.7 Discussion Questions
1.8 Case Questions
2.1 Overview of the Entrepreneurial Journey
2.2 The Process of Becoming an Entrepreneur
2.3 Entrepreneurial Pathways
2.4 Frameworks to Inform Your Entrepreneurial Path
2.5 Key Terms
2.6 Unit Summary
2.7 Review Questions
2.8 Discussion Questions
2.9 Case Questions
3.1 Entrepreneurial Opportunity
3.2 Researching Potential Business Opportunities
3.3 Competitive Analysis
3.4 Key Terms
3.5 Unit Summary
3.6 Review Questions
3.7 Discussion Questions
3.8 Case Questions
4.1 Problem Solving to Find Entrepreneurial Solutions
4.2 Creative Problem-Solving Process
4.3 Design Thinking
4.4 Lean Processes
4.5 Key Terms
4.6 Unit Summary
4.7 Review Questions
4.8 Discussion Questions
4.9 Case Questions
5.1 Avoiding the “Field of Dreams” Approach
5.2 Designing the Business Model
5.3 Conducting a Feasibility Analysis
5.4 The Business Plan
5.5 Key Terms
5.6 Unit Summary
5.7 Review Questions
5.8 Discussion Questions
5.9 Case Questions
6.2 Sharing Your Entrepreneurial Story
6.1 Clarifying Your Vision, Mission, and Goals
6.3 Developing Pitches for Various Audiences and Goals
6.4 Protecting Your Idea and Polishing the Pitch through Feedback
6.5 Reality Check: Contests and Competitions
6.6 Key Terms
6.7 Unit Summary
6.8 Review Questions
6.9 Discussion Questions
6.10 Case Questions
7.1 Entrepreneurial Marketing and the Marketing Mix
7.2 Market Research, Market Opportunity Recognition, and Target Market
7.3 Marketing Techniques and Tools for Entrepreneurs
7.4 Entrepreneurial Branding
7.5 Marketing Strategy and the Marketing Plan
7.6 Sales and Customer Service
7.7 Key Terms
7.8 Unit Summary
7.9 Review Questions
7.10 Discussion Questions
7.11 Case Questions
8.1 Building and Connecting to Networks
8.2 Building the Entrepreneurial Dream Team
8.3 Designing a Startup Operational Plan
8.4 Key Terms
8.5 Unit Summary
8.6 Review Questions
8.7 Discussion Questions
8.8 Case Questions
9.1 Types of Resources
9.2 Using the PEST Framework to Assess Resource Needs
9.3 Managing Resources over the Venture Life Cycle
Key Terms
Summary
Review Questions
Discussion Questions
Case Questions
10.1 Business Structures: Overview of Legal and Tax Considerations
10.2 Corporations
10.3 Partnerships and Joint Ventures
10.4 Limited Liability Companies
10.5 Sole Proprietorships
10.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology
10.7 Mitigating and Managing Risks
10.8 Key Terms
10.9 Summary
10.10 Review Questions
10.11 Discussion Questions
10.12 Case Questions
Videos: Suggested Viewing
Slide Decks
Versioning History
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NSCC Foundations of Entrepreneurship Copyright © 2022 by OpenStax is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.