4 1.3 Marketing in Action

Learning Objectives

  • Recognize marketing activities in daily life
  • Explain the differences between marketing, advertising, branding, and sales
  • Identify evidence of marketing in everyday life

In this section, you’ll get a chance to explore the concept of marketing further and see how it’s at work in the world around you. It may surprise you to discover how much the term encompasses.

Learning Activities

  • Reading: Marketing in Action

 

License

Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Marketing and Promotion Copyright © 2024 by Nova Scotia Community College is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

Share This Book