About the Book

NSCC Edition created for COMP 200.

Cover image: Social Media by Blogtrepreneur used under a CC BY license.

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field – baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are a digital native, or an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

PLAN OF THE BOOK

PART 1 Marketing Principles. A definition of marketing and how many of the concepts that have been around for ages are the same as what we do today in social media marketing. Part 1 answers the question, “what is marketing?” and we’ll begin to explore marketing strategies for the modern age. We’ll touch on the  basics principles of marketing and a bit of the psychology of as a way to introduce concepts that hopefully won’t be so foreign to you as we dive deeper into the nature of social networks.

PART 2 Social media Marketers. What social media marketers know and how it fits within a marketing strategy and how to create content, engage with your customers, and grow your brand.