Chapter 5. Recreation
5.2 Recreation and Adventure Tourism
Studies have shown that nearly all residents of BC partake in some kind of outdoor recreation activity during any given year. Approximately 85% of those participants indicate that these recreational activities were very important to them (Tourism BC, 2013). In Nova Scotia, over 74% of leisure travelers to the province participate in some form of outdoor recreation activity (Tourism NS, 2020).
Spotlight On: Outdoor Recreation Council of BC
The Outdoor Recreation Council of BC (ORC) describes itself as “promoting access to and responsible use of BC’s public lands and waters for public outdoor recreation” (Outdoor Recreation Council of BC, 2014). The Council promotes the benefits of outdoor recreation, represents the community to government and the general public, advocates and educates about responsible land use, provides a forum for exchanging information, and connects different outdoor recreation groups. For more information, visit the Outdoor Recreation Council of BC website.
It is estimated that there are approximately 2,200 outdoor/adventure tourism operators in BC. In 2001, this accounted for 21,000 jobs and $556 million in direct wages. The last sector-wide study in 2005 estimated that business revenues in outdoor adventure tourism accounted for approximately $854 million in annual business revenues (Tourism BC, 2013). Given the growth of adventure tourism over the last decade, it is likely these numbers have risen.
Take a Closer Look: Outdoor Adventure Sector Profile
Outdoor Adventure: Tourism Sector Profile, a report produced by Destination BC, includes information on the size, type, and characteristics of tourism companies in this sector.
In Canada, the Recreation & Entertainment sector is the fastest growing sector of the Tourism Industry. In 2018, according to the Tourism Industry Association of Canada, over 71,400 people were employed in the sector. There is a projected sector growth of over 1.5% (over 25,500 people) by 2028.
This section covers two key types of recreation and tourism:
- Land-based recreation and tourism
- Water-based recreation and tourism
It’s not possible to detail all the recreational activities available in Canada, but by the end of this section, you will have an understanding of some of the key unique activities available in the country.
Land-Based Recreation and Tourism
Golf Courses and Resorts
A 2009 economic impact study found that more than six million Canadians participate in the game of golf each year, making this sport the number one outdoor recreational activity in Canada based on participation. Golf also directly employs more than 155,000 people and contributes more than $11 billion directly to Canada’s gross domestic product. BC has over 300 golf course facilities, and with over $2 billion annually in direct economic activity, the golfing industry in the province is the fourth largest in Canada (Strategic Networks Inc., 2009).
Golf is a significant tourism attraction in Canada. In 2007 British Columbia was chosen as the “Best Golf Course Destination in North America” by the International Association of Golf Tour Operators (Destination BC, 2014c). In 2020 Cabot Links and Cabot Cliffs (both in Nova Scotia) and St. George’s Golf & Country Club (in BC) were ranked in the World Top 100 courses. Part of the draw of Canada for golf is the diverse environment; golfers can choose from lush coastal forests to desert environments, and many courses have a view scape of mountains or the ocean.
A 2006 study by Destination Canada formally the Canadian Tourism Commission (CTC) detailed both demographic and economic factors related to the Canadian golf industry. Significant findings included that there were more than 3.4 million golf travelers in Canada annually. In addition, the Canadian golf participation rate (for the total Canadian population) was 21.5%, which is among the highest golf participation rates of any country in the world. Golfing provides an opportunity to attract significant tourism revenue as the average golf traveler has a much higher than average income level, with up to 50% of all golf travelers earning $100,000 or more per annum (Tourism BC, 2009b).
Spotlight On: British Columbia Golf Marketing Alliance
The British Columbia Golf Marketing Alliance is a strategic alliance that represents 58 regional and destination golf resorts in BC. The purpose of the alliance is to grow the game of golf in BC and achieve recognition nationally and internationally as a leading golf destination. The alliance supports and distributes information about research, lobbying efforts, and golf industry events. For more information, visit the Allied Golf Association of BC website.
Mountain Resorts and Nordic Centres
Resorts in Canada range from smaller eco-lodges to large ski areas. Mountain resorts and nordic centres are part of the larger resort tourism sector.
Mountain Resorts
Canada’s many world-class facilities and high-quality snow conditions provide mass appeal for downhill skiing and snowboarding. Many of mountain resorts have diversified to offer summer operations, including mountain bike parks, hiking, and sight seeing. Mountain resorts can be separated into two principal categories: destination resorts and regional resorts. Destination mountain resorts are often significantly larger and offer a greater range of amenities such as on mountain accommodation and food services; they are also generally marketed to out-of-area and international visitors. Examples of a destination resort would include Whistler Blackcomb Ski Resort. On the other hand, regional mountain resorts are usually smaller in size and capacity, have fewer amenities, and often cater more directly to the local community (Tourism BC, 2011c) such as Whitewater Ski Resort in the Kootenay Rockies.
Spotlight On: Canada West Ski Areas Association
Ski areas in Western Canada (Alberta and BC) are represented by the Canada West Ski Areas Association (CWSAA), which has a diverse mandate that includes marketing, advocacy, environmental stewardship, and risk management. For more information, visit the Canada West Ski Areas Association website.
The aggregate economic value of destination mountain resorts is significant; one study by Tourism BC found that 13 of these resorts were responsible for generating approximately 1.1 billion in revenue, or 8% of the total provincial tourism revenues in 2008. Additionally, they provided the equivalent of 14,267 full-time equivalent jobs (Tourism BC, 2011c). Furthermore, BC’s top mountain resorts have received many prestigious awards (Tourism BC, 2011c, p. 11):
- Whistler Blackcomb has consistently been named the #1 ski resort in North America.
- In 2009, Sun Peaks was named one of the “Top 20 Ski Resorts in North America” by Condé Nast Traveler.
- Big White Ski Resort was recognized in 2009 as a “Top 5 Family Resort” by the UK-based Sunday Times.
The publicity that these resorts receive has undoubtedly reflected positively on the rest of the BC tourism industry.
Spotlight On: Hello BC Skiing and Snowboarding in BC
Destination BC offers a specific mountain resort marketing website for destination resorts in BC. For more information, visit the Skiing and Snowboarding page on Hello BC, the Destination BC traveller site.
Nordic Centres
Nordic skiing, also commonly known as cross-country skiing, is a low-risk, low-impact winter sport popular across Canada. It differs from backcountry skiing in that participants ski on groomed trails typically maintained as part of an established facility (Cross Country BC, n.d.).
Spotlight On: Whistler Sport Legacies
Leading up to the 2010 Winter Olympics held in Vancouver and Whistler, there was much debate about the need for a continuing legacy from the event. Whistler Sport Legacies is an example of a recreational, tourism, and sport legacy that can emerge out of a mega event such as the Olympics. For more information, visit the Whistler Sport Legacies website.
The sport attracts large numbers of local and inbound recreation enthusiasts. Trail networks have been developed in both stand-alone environments, as well as in partnership with large mountain resorts such as Silver Star in Vernon, Sun Peaks in Kamloops, Cypress Mountain above Vancouver, and Rossland in the Kootenays. Many of these trail networks offer both groomed and track-set trails, and many are lit for night skiing.
Spotlight On: Silver Star’s Sovereign Lake Nordic Centre
Located just outside Vernon, Sovereign Lake is Canada’s largest daily groomed trail network that includes 105 kilometres of trails varying from green (easy) to black diamond (most difficult); a further trail expansion is planned for 2015. For more information, visit Sovereign Lake’s website.
Backcountry Skiing and Snowboarding
Backcountry skiing and snowboarding (sometimes called split boarding) offers a recreational activity in a wilderness setting, away from any established mountain resorts, lifts, or trails. BC is regarded as a world-class destination for backcountry access, and has seen considerable and sustained growth in this sector (Porteus, 2013). The motivator for pursuing this activity for most people is primarily the lure of fresh, untracked snow in a beautiful mountain setting. Some backcountry skiers and snowboarders combine this activity with helicopter or snowcat skiing.
Spotlight On: Backcountry Lodges of British Columbia Association
The Backcountry Lodges of British Columbia Association (BLBCA) represents backcountry lodges in the province. Its consumer site features a find-a-lodge function, profiles for summer and winter lodges, the ability to check conditions in various backcountry areas, and consumer content including a blog and videos. For more information, visit the Backcountry Lodges of BC Association website.
Helicopter skiing transports skiers and snowboarders by helicopter to the backcountry. It is typically a professionally guided activity, with packages ranging in duration from a single day to weeks. The skiing/snowboarding is often packaged with a luxury lodge accommodation, gourmet meals, and access to spa treatments.
Heliskiing was pioneered in Canada by Swiss mountain guide Hans Gmoser, who founded the company Canadian Mountain Holidays, which has grown to be the largest heliskiing company in the world (Canadian Mountain Holidays, n.d.). Today, there are close to 20 helicopter skiing companies in BC, which represents the largest concentration of commercial operations in the world (HeliCat Canada, n.d.).
Snowcat skiing is alpine skiing accessed by travelling to the top of the ski area in a snowcat (an enclosed cab vehicle on tracks). As with heliskiing, this activity also has its commercial roots in BC. Snowcat skiing was pioneered in 1975 by Selkirk Wilderness Skiing as an alternative to both lift-serviced and helicopter-accessed riding and skiing (Selkirk Wilderness Skiing, n.d.). It is typically a guided activity due to the avalanche risk associated with the terrain. As with heliskiing, snowcat skiers have the option of choosing single-day or multi-day vacation packages. During the winter of 2015, there were 11 established snowcat skiing operations in BC (HeliCat Canada, n.d.).
Spotlight On: Avalanche Canada
This organization provides public avalanche forecasts and education for any backcountry travellers venturing into avalanche terrain. This vital service is provided to the public free of charge, as Avalanche Canada is a not-for-profit society dedicated to a vision of eliminating avalanche injuries and fatalities in Canada. In addition to the website, it provides training programs and shares safety best practice. For more information, visit Avalanche Canada.
Guides for these operations are typically certified by either the Association of Canadian Mountain Guides (ACMG) or the Canadian Ski Guide Association (CSGA). Both organizations assess the guides for their expertise in technical skills, avalanche forecasting, risk management and emergency response before issuing certification. The process is extensive and rigorous, taking much time and commitment for guides to become fully certified.
Spotlight On: HeliCat Canada
Based in Revelstoke, BC, HeliCat Canada is an industry organization that represents heliskiing and snowcat skiing operators in Canada. It provides regulation, advocacy, and marketing for the operators. Since 1978, the organization has worked closely with government and industry to develop operations guidelines. For more information, visit the HeliCat Canada website.
Off-Road Recreational Vehicles
An off-road recreational vehicle (ORV) is any vehicle designed to be driven off road that is not included within any other vehicle classification framework. This includes snowmobiles, all-terrain vehicles (ATVs), and dirt bikes (British Columbia Ministry of Forest, Lands and Natural Resource Operations, 2014). ORV use is recognized as a considerable contributor to the Canadian economy, owing primarily to recreational users, but also from tourist visits.
ORV use has long been the subject of conflict between non-motorized and motorized recreational users of the wilderness. Non-motorized users claim that motorized users negatively impact the wilderness through noise pollution and environmental damage by degrading trails and scaring wildlife (Webster, 2013). Recently, wilderness tourism operators who hold Crown land tenure to operate in remote areas have complained that ORVs negatively affect their visitors’ experiences. Some of these conflicts may now be mitigated through the implementation of the Off-Road Vehicle Act, which was passed in 2014. This Act requires mandatory registration of ORVs, and includes elements that promote safety, enforcement of regulations, education, and outreach (British Columbia Ministry Forest, Lands and Natural Resource Operations, 2014).
Guest and Dude Ranches
Guest ranches and dude ranches offer personal and home-like vacation experiences centered on horseback riding and an authentic ranch experience. These operators typically offer accommodation in a ranch-type environment, and include as part of the experience the opportunity to participate in ranch activities such as horse riding and cattle wrangling. Other services and activities may also be available, such as spa treatments, hiking, canoeing, and fishing (BC Guest Ranchers Association, n.d.).
Hunting Outfitters
Hunting is a traditional recreational activity in Canada, and it is also one of the original tourism products in the country (GOABC, n.d.). Canada is fortunate to have a vast amount of wilderness available for hunting activities. The exact size of the hunting market is difficult to quantify, but in 2003, a study found that 5,000 non-resident hunting licences were sold in BC, contributing $46 million to the provincial economy (CTC, 2012).
Some people choose self-guided hunting activities, but to hunt certain species, a guide outfitter must be hired. In BC, this commercial hunt service directly employs more than 2,000 residents and generates approximately $116 million in economic activity annually (GOABC, n.d.). Many of these outfitters are small family operations based in rural areas; they are a source valuable economic activity in areas with limited resources (GOABC, n.d.).
Spotlight On: Guide Outfitters Association of BC
Guide Outfitters Association of BC (GOABC) was established in 1966 to promote and preserve the interests of guide outfitters who take hunters out into wildlife habitat. GOABC is also the publisher of Mountain Hunter magazine. Its website outlines a code of conduct and standards for guide outfitters as well as a wildlife DNA collection program to help provide insight into animal populations. For more information, visit the Guide Outfitters Association of BC website.
Cycling
Cycling is a popular recreational activity in Canada thanks to a variety of terrain, spectacular scenery, and favourable weather conditions. One study from 2008 reported that out of 5.6 million Canadians who travelled to BC over a two-year period, almost one million (17%) had participated in a cycling activity (Tourism BC, 2009).
Spotlight On: Cycling Destinations
Several BC destinations have developed cycling as a key tourism product. For example, the Salt Spring Island group Island Pathways helped make the island more bike-friendly in recent years by installing bike racks, developing a map with bike routes, encouraging local transportation to accommodate bikes, and establishing local bike rentals and service. For more information, visit Salt Spring Island Cycling.
Another great example of cycling tourism is the Kettle Valley Railway in the Okanagan, built on an abandoned rail bed. This 600-kilometre trail network includes a multitude of tunnels and trestles, and is most often travelled by cycling. Sections of the trail system are also now included in the Trans Canada Trail. For more information, visit the Kettle Valley Railway website.
Cycling can be generalized into two styles: road cycling and mountain biking.
Road cycling appeals to those who want to travel on paved roads on bikes designed for travelling long distances efficiently and effectively. Road cycling may refer to racing, both recreational and professional, or cycle touring, where cyclists travel by bike on single- or multi-day trips. Given the multitude of rolling hills, mountain passes, and stunning vistas, BC is regarded as a premier cycle touring destination (Destination BC, 2014b).
Mountain biking generally involves riding on unpaved routes and trails either specially designed for biking or for multipurpose use. BC’s reputation as a prime mountain biking destination has grown because of the unique array of trails available, ranging from the steep, challenging routes of Vancouver’s North Shore, to the high alpine cross-country routes found in the South Chilcotin Mountains (Tourism BC, 2011b).
Spotlight On: GranFondo Whistler
The GranFondo Whistler is a road biking race from Vancouver to Whistler that now attracts upward of 7,000 participants each year. For more information, visit RBC GranFondo.
Camping and Hiking
Over 20% of Canadians go camping each year (according the the Canadian Camping Association, 2006). In 2019, over 5% of Nova Scotia’s visitors (over 100,000 people) stayed in a national, provincial, municipal, or commercial campground (Tourism NS, 2020). In 2012, over 19.3 million people visited BC provincial parks, including 16.8 million day visitors, many of whom used the parks for hiking and exploration in addition to picnics, swimming, and other outdoor activities. Of these visitors, 2.3 million were overnight campers, generating $15.5 million in user fees, with an average guest satisfaction rating of 82% (BC Parks, 2012).
Wildlife Viewing
Given the diversity and richness of our natural environment, it is not surprising that there is a thriving wildlife viewing industry in Canada. This includes whale, bird, moose and bear watching as well as travelling to view the northern lights or alpine flowers (CTC, 2007). One study conducted by the Destination BC established that within BC, approximately 37% of tourists took part in wildlife viewing while visiting. According to Tourism Nova Scotia’s 2019 Visitor Exit Survey, one in five visitors to the province participated in wildlife viewing while visiting the province (with 6% of visitors, going whale watching, specifically).
Spotlight On: Wilderness Tourism Association of British Columbia
The Wilderness Tourism Association of British Columbia (WTA) provides industry support and advocacy for those operators offering nature-based tourism products. For more information, visit the Wilderness Tourism Association of BC website.
Whale watching occurs along the coasts of British Columbia, Nova Scotia, New Brunswick, Newfoundland and Labrador, Quebec, and Manitoba with tours sometimes leaving from major urban centres, but more commonly from smaller communities. Tours are typically by boat, on vessels ranging from open, 10-passenger Zodiacs, to comfortable cabin cruisers with inside seating. The most commonly observed whale in BC is the orca, one of the province’s most distinctive animals; in NS, NB and NFLD is is the humpback, while in Quebec and Manitoba it is the beluga whale. The country’s vast diversity of marine life is a key attraction of the tours; in addition to whale watching, a typical tour may encounter bald eagles, sea lions, porpoises, and a variety of sea birds (Destination BC, 2014,d).
Take a Closer Look: Mammal Viewing Guidelines
Marine mammal viewing in Canada has grown in popularity to the point where the federal government has established marine wildlife viewing guidelines. These establish parameters such as safe viewing distances and time limits and are enforceable by law when breached. In addition, the ‘see a blow, go slow” campaign, developed by the Marine Education and Research Society (MERS) has been promoted to recreational boaters and commercial whale watchers alike. For more information, visit:
The Department of Fisheries and Oceans marine wildlife viewing guidelines can be viewed on their website.
The Marine Education and Research Society (MERS) runs a “See a blow? Go slow!” campaign on their website.
Bear viewing — whether for black bears, grizzly bears, or the rare kermode bear — is also popular. Black bears are common across all regions of BC. Grizzly bears are more likely to be found in remote and mountainous regions; they have an estimated population in the province of approximately 16,000. Kermode bears, also called spirit bears, are a subspecies of black bears with a genetic trait that produces white fur instead of black. They are found primarily in the Great Bear Rainforest of the Central Coast, and figure prominently in the spiritual traditions of BC’s Coastal First Nations. The spirit bear is also BC’s official animal (Destination BC, 2014a).
Tourism operators that offer bear viewing typically operate in remote regions of BC. They may utilize raised viewing areas or operate from a boat-based platform, and offer accommodation at night. The season is typically limited to May through October, with the highest chances of viewing success during the salmon spawning season in the fall.
Spotlight On: Commercial Bear Viewing Association of BC
Bear viewing is a complex activity with potential for physical risk to visitors and impacts to the bears. The Commercial Bear Viewing Association of BC (CBVA) sets standards for operators offering bear viewing. For more information, visit the Commercial Bear Viewing Association website.
Polar bear viewing in Canada is most commonly found in Manitoba (namely Churchill). While Churchill is known as the Polar Bear Capital of the World, a visitor can also experience polar bear viewing in Nunavut’s Arctic region (around Baffin Island).
Now that we’ve explored some of the key land-based tourism and recreational experiences in Canada, let’s turn to the water.
Water-Based Recreation and Tourism
Water-based recreation and tourism in Canada are extensive and varied. The coastline of more than 9 million kilometres in length (the largest in the world) provides ideal opportunities for coastal recreation and tourism, as well as inland, fresh water-based activities on lakes and rivers. Activities include scuba diving, boat tours, sport fishing, paddle sports (sea kayaking, river kayaking, canoeing, sailing, stand up paddleboarding (SUP), and more. Following is an overview of a few core water-based activities offered by Canadian tourism operators, as well as a brief description of their economic contributions and related industry organizations.
Scuba Diving
Canadian waters offer scuba divers a rich diversity of marine life such as giant Pacific octopuses, wolf eels, sixgill sharks, soft corals, and cloud sponges. As well, a variety of dive sites are available, including marine parks, protected natural areas, sunken naval vessels, artificial reefs, historic wrecks, and even a submerged fuselage of a Boeing 737 airliner (Dive Industry Association of BC, n.d.). Nova Scotia is a scuba divers’s paradise with many natural and artificial wrecks around the coast for viewing (canadiantravelguide.net).
Spotlight On: Dive Industry Association of British Columbia
Established in 2002, the Dive Industry Association of British Columbia (DIABC) is a not-for-profit that represents and supports the recreational diving industry in BC. Funded in part by matching donations from Destination BC, their diverse membership includes dive shops, tour operators, and individual dive guides. For more information, visit the Dive Industry Association of BC website.
Sport Fishing and Lodges
There is a long and rich history of sport fishing in Canada. Anglers are drawn to the country’s tidal waters (for salmon and halibut) and to freshwater rivers and lakes (for trout, steelhead, and sturgeon). The annual rate of recreational participation is significant; a 2009 study estimated that there are nearly 600,000 anglers (either fresh or saltwater) in any given year in BC (Tourism BC, 2009). Furthermore, non-resident anglers contributed almost $6 million by way of licensing fees, and an additional $46 million in non-fishing expenditures to the economy of BC. The British Columbia Fishing Resorts and Outfitters Association (BCFROA) represents commercial freshwater resorts and outfitters and delivers advocacy, conservation, and marketing efforts on behalf of its members (BCFROA, n.d.).
Paddle Sports
River rafting, canoeing, sea kayaking, and standup paddle boarding (SUP) are common activities for both recreationists and tourists alike in Canada. Collectively, these sports fall under the paddle sports category, which encompasses any activity that takes place in small boats propelled by paddles (Education Scotland, n.d.). Although all paddle sports are popular recreational activities, two of the more sizable and commercially productive paddle sports subsectors are river rafting and sea kayaking.
River rafting operators can be found on many rivers across BC. Product offerings may range from a three-hour adrenaline-fueled tour on the famous Fraser River to a 14-day wilderness exploration down the UNESCO World Heritage Tatshenshini-Alsek Rivers in northern BC. These trips consist primarily of three types of rafting: paddle rafting, motorized rafting, and float trips (Destination BC, n.d.).
A 2005 study conducted by Tourism BC identified 59 operators offering river rafting trips in the province. With an average of 5.5 employees, these operations are typically small in comparison to other industry subsectors. Collectively, however, they provided services to 216,000 customers and contributed almost $15 million in gross revenues to the BC economy in 2005. The same study also indicated that up to 75% of participants had travelled to join in the activity, indicating that they can predominantly be classified as adventure tourists (Tourism BC, 2007a).
Sea kayaking in Canada has grown into a sizable recreational and commercial industry in recent years. The province is highly regarded internationally for its long coastline punctuated by many inlets and fjords. Kayaking trips may be as short as an afternoon harbour tour, or as long as a seven-day wilderness exploration to the remote regions.
A 2005 report entitled British Columbia’s Sea Kayaking Sector identified more than 114 operators offering rentals, instruction, day tours, or multi-day tours. These operators reported gross revenues of approximately $14 million in 2005 (Tourism BC, 2005a). A 2013 ecotourism survey conducted by Raincoast Conservation reflected growth of the sea kayaking sector with half (49%) of operators having grown between 2008-2013 (Raincoast Conservation, 2015).
Spotlight On: The Sea Kayak Guides Alliance of B.C.
Commercial operators offering tours are represented by the Sea Kayak Guides Alliance of B.C. (SKGABC), which represents more than 600 individual and company members working in the commercial sea kayaking industry. It provides operating standards, guide certification, advocacy, and government liaison services for its members.
For more information, visit the Sea Kayak Guides Alliance of BC website.
Small Ship Tours
Canada’s diverse and largely inaccessible coastline provides opportunities for boat-based tourism aboard small vessel, safari-like expeditions that are world-renowned for the wildlife, nature, and indigenous cultural experiences (Wilderness Tourism Association, n.d.).
Tidal Bore Rafting
A unique experience in NS, where one can feel the rush of riding waves that can be up to 4 metres (13 feet) high in a Zodiac boat as the power of the world’s highest tides in the Bay of Fundy turn the Shubenacadie River into a water roller coaster only found in Nova Scotia. Expert guides take you cascading down rapids as the incoming ocean reverses the flow of the river. This fun-filled voyage, also named a Canadian Signature Experience, isn’t complete without mudsliding, too (novascotia.com).
Image Credits
Whale Watching by Zodiac off Brier Island by Reigh LeBlanc on Flickr is licensed under a CC BY-NC 2.0 licence.
Grizzly bear, Bute Inlet, BC by John Critchley on Wikimedia Commons is licensed under a CC BY 2.0 licence.
White water rafting by Robj2 on Pixabay is a free image licensed under a Pixabay licence.
A not-for-profit organization that promotes the benefits of outdoor recreation, represents the community to government and the general public, advocates and educates about responsible land use, provides a forum for exchanging information, and connects different outdoor recreation groups.
A strategic alliance representing 58 regional and destination golf resorts in BC with the goal of having BC achieve recognition nationally and internationally as a leading golf destination.
Large-scale mountain resorts where the draw is the resort itself; usually the resort offers all services needed in a tourism destination.
Small resorts where the focus is on outdoor recreation for the local communities; may also draw tourists.
Founded in 1966 and headquartered in Kelowna, BC, CWSAA represents ski areas and industry suppliers and provides government and media relations as well as safety and risk management expertise to its membership.
Canada's only internationally recognized guiding association, offering a range of certifications.
Founded in British Columbia, an organization that runs a training institute for professional guides, and a separate non-profit organization representing CSGA guide and operating members.
Any vehicle designed to travel off of paved roads and on to trails and gravel roads, such as an ATV (all-terrain vehicle) or Jeep.
Established in 1966 to promote and preserve the interests of guide outfitters, who take hunters out into wildlife habitat; publishers of Mountain Hunter magazine.
An organization that advocates for over 850 nature-based tourism operators in BC, placing a priority on protecting natural resources for continued enjoyment by visitors and residents alike.
Promoters of best practices in sustainable viewing, training, and certification for guides, and advocating for land use practices.
A marketing and advocacy organization protecting the interests of divers, dive shops, guides, dive instructors, and diving destinations in BC.
Representing more than 600 members in the commercial sea kayaking industry, providing operating standards, guide certification, advocacy, and government liaison services.