Chapter 14: Presentations to Persuade
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Chapter Learning Objectives
- Identify and demonstrate how to use six principles of persuasion.
- Describe similarities and differences between persuasion and motivation.
- Identify and demonstrate the effective use of five functions of speaking to persuade.
- Label and discuss three components of an argument.
- Identify and provide examples of emotional appeals.
- Demonstrate the importance of ethics as part of the persuasion process.
