Marketing
Adopted at NSCC
List of Marketing Open Textbooks already adopted at NSCC.
Open Textbooks
Legal Aspects of Marketing and Sales / CC BY-NC-SA
By Don Mayer, Daniel Warner, George J. Siedel, Jethro K. Lieberman,
Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that students who will work in marketing or with marketing managers must understand. The text is organized to permit instructors to tailor the materials to their particular approach. The authors take special care to engage students by relating law to everyday events with their clear, concise and readable style.
Principles of Marketing
The textbook covers the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
Includes: discussion questions and activities.
Digital Marketing
Foundations in Digital Marketing / CC BY
Rochelle Grayson / BCCampus / 2022
Subtitle: Building meaningful customer relationships and engaged audiences Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.
Format: Pressbooks
