4.5 Motivation in Action

The Case of Trader Joe’s[1]

Shopping carts
Paul L Dineen  – shopping cart harmonic convergence II – CC BY 2.0.

  1. Based on information from Lewis, L. (2005). Trader Joe’s adventure. Chicago: Dearborn Trade; McGregor, J., Salter, C., Conley, L., Haley, F., Sacks, D., & Prospero, M. (2004). Customers first. Fast Company, 87, 79–88; Speizer, I. (2004). Shopper’s special. Workforce Management, 83, 51–55.

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