Introduction

Welcome to Public Relations Case Studies: Strategies & Actions. This OER textbook provides students with real-world PR case studies. The case studies explore PR dilemmas and campaigns in a variety of sectors and circumstances. The book offers learning opportunities about audience analysis, campaign planning, strategy, tactics, message development, media relations, and crisis communications for the PR practitioners of today and the future.

This book is available free of charge to any who wish it. It is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

This book was edited and compiled by Sam Schechter. Acknowledgements to contributing authors and copyright notices are included on a chapter-by-chapter basis.