About the Author

Sam Schechter edited and compiled Public Relations Case Studies: Strategies & Actions from a variety of sources, but most of the content is the writing of former students. Sam is a faculty member in the Communications Department at Douglas College. This is his fourth OER textbook in the field of applied communications. His first OER textbook, Professional Writing Today: A Functional Approach, provides guidance for undergraduate students and entry-level employees looking to improve their professional writing skills. His second OER textbook, Public Speaking for Today’s Audiences, helps students to improve their public speaking skills. His third OER textbook, Public Relations: From Strategy to Action, is complementary to this book of case studies and provides learning support to upper-level undergraduate students studying the field of public relations.

Sam Schechter’s full biography and online profile can be found at www.schechter.ca.