NSCC Open Textbook Catalogue

This catalogue contains NSCC Open Textbook Titles that have been authored or adapted at NSCC

and Open Textbooks being used by NSCC instructors.

All titles hosted on NSCC Pressbooks.

101 results
eMarketing: Marketing in a Digital World (EBIZ 2010) book cover

eMarketing: Marketing in a Digital World (EBIZ 2010)

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   en

Subject(s): Sales and marketing management, Sales and marketing, Online marketing / Social media marketing, E-commerce: business aspects

Last updated: 10/08/2022

This open textbook is an adapted version of eMarketing: The Essential Guide to Marketing in a Digital World – 6th Edition. It has been modified to match the outcomes for business courses at NSCC.

Principles of Marketing book cover

Principles of Marketing

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   en

Author(s): University of Minnesota

Subject(s): Sales and marketing

Publisher: University of Minnesota Libraries Publishing edition, 2015. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.

Last updated: 09/08/2022

Principles of Marketing is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment:

Service dominant logic — This textbook employs the term ”offering“ instead of the more traditional First “P” — product. That is because consumers don’t sacrifice value when alternating between a product and a service. They are evaluating the entire experience, whether they interact with a product, a service, or a combination. So the fundamental focus is providing value throughout the value chain, whether that value chain encompasses a product, service, or both.

Sustainability — Increasingly, companies are interested in the impact they are having on their local community as well as the overall environment. This is often referred to as the ”triple bottom line“ of financial, social, and environment performance.

Ethics and social responsibility — Following on the sustainability notion is the broader importance of ethics and social responsibility in creating successful organizations. The authors make consistent references to ethical situations throughout chapter coverage, and end of chapter material in most chapters will encompass ethical situations.

Global coverage — the authors deliberately entitled Chapter 1 ”What is Marketing?“ Whether it is today’s price of gasoline, the current U.S. presidential race, or Midwestern U.S. farming, almost every industry and company needs strong global awareness. And today’s marketing professionals must understand the world in which they and their companies operate.

Metrics — Firms today have the potential to gather more information than ever before about their current and potential customers. That information gathering can be costly, but it can also be very revealing. With the potential to capture so much more detail about micro transactions, firms should now be more able to answer ”well, what this marketing strategy really worth it?“ And ”what is the marketing ROI?“ And finally, ”what is this customer or set of customers worth to us over their lifetime?“

World Regional Geography book cover

World Regional Geography

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   en

Author(s): Caitlin Finlayson

Subject(s): Geography

Last updated: 09/08/2022

Read online or download formats for free. This text approaches geography as experts understand the discipline, focusing on connections and an in-depth understanding of core themes.
Trauma Informed Behaviour Support: A Practical Guide to Developing Resilient Learners book cover

Trauma Informed Behaviour Support: A Practical Guide to Developing Resilient Learners

CC BY-SA (Attribution ShareAlike)   en

Author(s): Kay Ayre, Govind Krishnamoorthy

Editor(s): Nikki Andersen

Subject(s): Education, Trauma and shock, Psychology

Publisher: University of Southern Queensland

Last updated: 09/08/2022

Trauma Informed Behaviour Support: A Practical Guide to Developing Resilient Learners guides educators working with primary school aged children to understand trauma as well as its impact on young children's brains, behaviour, learning, and development. The book provides a novel framework of practice – drawing on contemporary theories of developmental trauma and evidence-based practices of positive behaviour support. Practical strategies and tools are offered for educators to use to create strength-based environments that support children's recovery, resiliency and learning. Educators are introduced to the systemic impacts of traumatic stress and are provided with trauma-informed practices that they can use to support workforce development that enhance the quality of pedagogical practices, while promoting the safety and care of the school community.
Psychology 2e OpenStax book cover

Psychology 2e OpenStax

CC BY (Attribution)   en

Author(s): Julie Lazzara

Subject(s): Psychology

Publisher: Openstax

Last updated: 09/08/2022

Psychology 2e is designed to meet scope and sequence requirements for the single-semester introduction to psychology course. The book offers a comprehensive treatment of core concepts, grounded in both classic studies and current and emerging research. The text also includes coverage of the DSM-5 in examinations of psychological disorders. Psychology incorporates discussions that reflect the diversity within the discipline, as well as the diversity of cultures and communities across the globe.

The second edition contains detailed updates to address comments and suggestions from users. Significant improvements and additions were made in the areas of research currency, diversity and representation, and the relevance and recency of the examples. Many concepts were expanded or clarified, particularly through the judicious addition of detail and further explanation where necessary. Finally, the authors addressed the replication issues in the psychology discipline, both in the research chapter and where appropriate throughout the book.

Professional Communications book cover

Professional Communications

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   14 H5P Activities    en

Author(s): Jordan Smith, Melissa Ashman, eCampusOntario, Brian Dunphy, Andrew Stracuzzi

Editor(s): Brian Dunphy, Andrew Stracuzzi

Subject(s): Business communication and presentation, Language learning for business, professional and vocational, Communication studies, Language learning: writing skills

Publisher: eCampus Pressbooks

Last updated: 09/08/2022

This open textbook is designed to guide college students in developing the vital communication skills that will help with the real, everyday tasks of writing and speaking in their chosen profession. Organized in five major units— Communication Foundations, Professional Writing Processes, Routine Workplace Communication, Employment and Interpersonal Communication, and Presentations and Group Communication —this opened educational resource is conveniently presented in a variety of AODA-compliant formats and written in the reader-friendly style. This textbook helps ensure that students graduate with the communication skills necessary to succeed in the modern workplace.

Organizational Behavior KPU book cover

Organizational Behavior KPU

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   en-us

Author(s): [Author removed at request of original publisher]

Publisher: University of Minnesota Libraries Publishing edition, 2017. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution.

Last updated: 09/08/2022

Organizational Behavior is adapted from a work produced and distributed under a Creative Commons license (CC BY-NC-SA) in 2010 by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative.

Organizational Behavior bridges the gap between theory and practice with a distinct ”experiential“ approach.

On average, a worker in the USA will change jobs 10 times in 20 years. In order to succeed in this type of career situation, individuals need to be armed with the tools necessary to be life-long learners. To that end, this book is not be about giving students all the answers to every situation they may encounter when they start their first job or as they continue up the career ladder. Instead, this book gives students the vocabulary, framework, and critical thinking skills necessary to diagnose situations, ask tough questions, evaluate the answers received, and to act in an effective and ethical manner regardless of situational characteristics.

Often, students taking OB either do not understand how important knowledge of OB can be to their professional careers, or they DO understand and they want to put that knowledge into practice. Organizational Behavior takes a more experiential angle to the material to meet both of those needs. The experiential approach can be incorporated in the classroom primarily through the ”OB Toolbox.“ This feature brings life to the concepts and allows students to not only see how the OB theories unfold, but to practice them, as well.

Opening Eyes onto Inclusion and Diversity book cover

Opening Eyes onto Inclusion and Diversity

CC BY-NC (Attribution NonCommercial)   en

Author(s): Susan Carter, Professor Lindy-Anne Abawi, Professor Jill Lawrence, Associate Professor Charlotte Brownlow, Renee Desmarchelier, Melissa Fanshawe, Kathryn Gilbey, Michelle Turner, Jillian Guy

Editor(s): Susan Carter

Subject(s): Education

Publisher: University of Southern Queensland

Last updated: 09/08/2022

Nutrition and Labelling for the Canadian Baker book cover

Nutrition and Labelling for the Canadian Baker

CC BY (Attribution)   en

Author(s): The BC Cook Articulation Committee

Subject(s): Baking

Publisher: BCcampus

Last updated: 09/08/2022

This book is intended to give students a basic understanding of nutritional information and labelling in the baking industry. In particular, there is a focus on Canadian regulations regarding labelling and merchandising of baked goods, as well as baking for customers with special diets, allergies, and intolerances.

Nutrition and Labelling for the Canadian Baker is one of a series of Culinary Arts books developed to support the training of students and apprentices in British Columbia’s food service and hospitality industry. Although created with the Professional Cook and Baker programs in mind, these have been designed as a modular series, and therefore can be used to support a wide variety of programs that offer training in food service skills.

Other books in the series include:

  • Basic Kitchen and Food Service Management
  • Food Safety, Sanitation, and Personal Hygiene
  • Human Resources in the Food Service and Hospitality Industry
  • Meat Cutting and Processing for Food Service
  • Modern Pastry and Plated Desserts
  • Understanding Ingredients for the Canadian Baker
  • Working in the Food Service Industry
  • Workplace Safety in the Food Service Industry

The series has been developed collaboratively with participation from public and private postsecondary institutions.

 

Music and the Child book cover

Music and the Child

CC BY-NC-SA (Attribution NonCommercial ShareAlike)   en

Author(s): Natalie Sarrazin

Subject(s): Music, Education, Early childhood care and education

Publisher: Open SUNY Textbooks

Last updated: 09/08/2022

Children are inherently musical. They respond to music and learn through music. Music expresses children’s identity and heritage, teaches them to belong to a culture, and develops their cognitive well-being and inner self worth. As professional instructors, childcare workers, or students looking forward to a career working with children, we should continuously search for ways to tap into children’s natural reservoir of enthusiasm for singing, moving and experimenting with instruments. But how, you might ask? What music is appropriate for the children I’m working with? How can music help inspire a well-rounded child? How do I reach and teach children musically? Most importantly perhaps, how can I incorporate music into a curriculum that marginalizes the arts?

This book explores a holistic, artistic, and integrated approach to understanding the developmental connections between music and children. This book guides professionals to work through music, harnessing the processes that underlie music learning, and outlining developmentally appropriate methods to understand the role of music in children’s lives through play, games, creativity, and movement. Additionally, the book explores ways of applying music-making to benefit the whole child, i.e., socially, emotionally, physically, cognitively, and linguistically.