Book Title: eMarketing: Marketing in a Digital World (EBIZ 2010)

Subtitle: NSCC Edition

Author: Rob Stokes

Book Description: This open textbook is an adapted version of eMarketing: The Essential Guide to Marketing in a Digital World - 6th Edition. It has been modified to match the outcomes for business courses at NSCC.

License:
Creative Commons Attribution NonCommercial ShareAlike

Contents

Book Information

Book Description

This open textbook is an adapted version of eMarketing: The Essential Guide to Marketing in a Digital World – 6th Edition. It has been modified to match the outcomes for business courses at NSCC.

Author

Rob Stokes

Subject

Sales and marketing management

Metadata

Title
eMarketing: Marketing in a Digital World (EBIZ 2010)
Author
Rob Stokes
Primary Subject
Sales and marketing management
Additional Subject(s)
Sales and marketing, Online marketing / Social media marketing, E-commerce: business aspects
Ebook ISBN
978-1-990641-13-8
Print ISBN
978-1-990641-12-1