Book Title: Foundations in Digital Marketing

Subtitle: Building meaningful customer relationships and engaged audiences

Author: Rochelle Grayson

Book Description: Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy.

License:
Creative Commons Attribution

Contents

Book Information

Book Description

Foundations in Digital Marketing is a textbook intended to introduce marketing students to the world of digital marketing. The book covers fundamental frameworks, practical applications, and online tools that can all be applied to build and execute a cohesive and engaging digital marketing strategy. The book covers the fundamental aspects of digital marketing, including areas such as:

  • visual storytelling,
  • design principles and frameworks,
  • search engine optimization and marketing,
  • website and landing page optimization,
  • content marketing,
  • content creation tools and technologies,
  • paid advertising,
  • social media marketing,
  • mobile marketing,
  • email marketing,
  • attribution,
  • conversion rate optimization,
  • data and marketing analytics, and
  • the future of digital marketing.

The book also features chapter learning objectives, videos, summaries, interactive learning activities, and discussion points, as well as, recommended industry certifications and online resources to augment the textbook.

Book Source

This book is a cloned version of Foundations in Digital Marketing by Rochelle Grayson, published using Pressbooks under a CC BY (Attribution) license. It may differ from the original.

Author

Rochelle Grayson

License

Icon for the Creative Commons Attribution 4.0 International License

Foundations in Digital Marketing by Rochelle Grayson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Subject

Online marketing

Metadata

Title
Foundations in Digital Marketing
Author
Rochelle Grayson
License

Icon for the Creative Commons Attribution 4.0 International License

Foundations in Digital Marketing by Rochelle Grayson is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Primary Subject
Online marketing