About this Book

This text was adopted at Nova Scotia Community College (NSCC) in 2022.  It was published in 2021 by Rochelle Grayson who is a leading digital marketer, strategist, and Professor of Marketing at Langara College in British Columbia.

After review by NSCC instructors this text was chosen as an excellent teaching and learning resource which is both current and Canadian.  It is the basis of the course: Fundamentals of Ecommerce (EBIZ 2015).

The original author’s introduction is found in the next part of this front matter.