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Book Title: Introduction to Market Research

Subtitle: NSCC Edition

Authors: Di Best and Julie Fossitt

Book Description: The Introduction to Market Research open education resource was created to support instructors and students to explore the steps to create a market research project in a Canadian context. 

License:
Creative Commons Attribution NonCommercial

Contents

Book Information

Book Source

This book is a cloned version of Introduction to Market Research by Julie Fossitt, published using Pressbooks under a CC BY-NC (Attribution NonCommercial) license. It may differ from the original.

Authors

Di Best and Julie Fossitt

License

Icon for the Creative Commons Attribution-NonCommercial 4.0 International License

Introduction to Market Research Copyright © 2025 by Di Best & Julie Fossitt is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

Subject

Market research

Metadata

Title
Introduction to Market Research
Authors
Di Best and Julie Fossitt
Contributors
Abraham Francis and Paul Carl
License

Icon for the Creative Commons Attribution-NonCommercial 4.0 International License

Introduction to Market Research Copyright © 2025 by Di Best & Julie Fossitt is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.

Primary Subject
Market research
Institution
St. Lawrence College
Publisher
Nova Scotia Community College
Publisher City
Nova Scotia
Publication Date
January 2, 2025