Module 8: Data analysis and presenting the research findings

In module 9, students will learn how to:

1. Define the role of data analysis in market research and its significance in transforming raw data into actionable insights for decision-making.
2. Explain the purpose of data formatting, cleaning, and editing in preparing data for analysis.
3. Identify the importance of involving individuals with domain knowledge in interpreting data and extracting significant insights.
4. Recognize the need for specialized expertise in data analysis for sound interpretation and recommendation generation.
5. Identify the essential components of a comprehensive market research report, including the title page, table of contents, executive summary, methodology, findings, and recommendations.
6. Explain the importance of clear, concise, and reader-friendly reporting, devoid of technical jargon, for effective communication to decision-makers.
7. Articulate the need for condensing key points for presentation slides and providing talking points for presenters to maintain audience engagement.