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1.1: Introduction to Market Research
1.2 Ethical Issues in Market Research
1.3: Privacy in Market Research
2.1: Step 1: Define the problem
2.2: Step 2: Design the Research
2.3: Step 3: Manages and implements the data collection process
2.4: Step 4: Reviews and analyzes the data
2.5: Step 5: Transforms the findings into recommendations
3.1: Primary and secondary research
3.2: Qualitative and quantitative research
4.1: Exploratory Research
4.2: Data review and clarification of the problem
4.3: Identify the problem
4.4: Validate the decision problem
5.2: Probability sampling
5.3: Non-probability sampling
6.1: Quantitative research
6.2: Surveys
6.3: Methods of survey distribution
7.1: Qualitative Research
7.2: Focus groups
8.1: Data analysis
8.2: Elements of a market research report
9.1: What is AI?
9.2: AI literacy and bias
9.3: AI and market research
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Introduction to Market Research Copyright © 2024 by Julie Fossitt is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.