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About the Book
Introduction: Effective Business Communication
University of Minnesota Libraries Publishing and Linda Macdonald
1.0 Developing Business Relationships
University of Minnesota Libraries Publishing; Linda Macdonald; and Kayler Mutyabule
1.1 The Importance of Communication
[Author removed at request of original publisher] and Linda Macdonald
1.2 The Responsibilities of Business Communicators
1.3 Personal Values and Social Identity
1.4 Consider the Context
1.5 Determine Your Purpose
Linda Macdonald and [Author removed at request of original publisher]
1.6 Profile Your Audience
1.7 Select a Channel of Communication
1.8 Inclusive Language
1.9 Planning Checklist
2.0 Essential Tools of Business Communication
Linda Macdonald and Kayler Mutyabule
2.1 Persuasion: Aristotle’s Rhetorical Elements
Linda Macdonald and University of Minnesota Libraries Publishing
2.2 Persuasion: Rhetorical Listening
2.3 Persuasion: Visual Rhetoric
2.4 Persuasion: Cognate Strategies
2.5 Using Reliable Sources
[Author removed at request of original publisher]
2.6 Web Fact-checking
Mike Caulfield and Linda Macdonald
4.0 Introduction to Communicating in Writing
4.1 Style in Written Communication
4.2 Good Business Writing
4.3 Overcoming Barriers to Effective Written Communication
4.4 Routine and Informational Messages: Email
4.5 Routine and Informational Messages: Memos and Short Informational Reports
4.6 Maintaining External Business Relationships in Letters
4.7 Examples of Maintaining External Relationships in Business Letters
4.8 Analytical Report Writing
4.9 Research Tools
Dalhousie University Libraries and Linda Macdonald
4.10 Headings
Jordan Smith; Melissa Ashman; eCampusOntario; Brian Dunphy; Andrew Stracuzzi; and Linda Macdonald
4.11 Emphasis
Jordan Smith; Melissa Ashman; eCampusOntario; Brian Dunphy; and Andrew Stracuzzi
4.12 Lists
4.13 Using Graphics
4.14 Drawings, diagrams, and photos
4.15 Tables, charts, and graphs
Jordan Smith; Melissa Ashman; eCampusOntario; Brian Dunphy; Andrew Stracuzzi; Stacey Taylor; and Joshua Touw
4.16 Example Analytical Report
3.0 Presentations
3.1 Managing Speech Anxiety
3.2 Methods of Presentation Delivery
3.3 Online Presentation Delivery
Lucinda Atwood and Christian Westin
3.4 Connecting Through Storytelling
3.5 Acknowledgments of Indigenous People and Land
Linda Macdonald; Kayler Mutyabule; and Joshua Touw
3.6 Structuring Your Presentation
Lucinda Atwood; Christian Westin; [Author removed at request of original publisher]; and Linda Macdonald
3.7 Creating a Storyboard
3.8 Creating Slides for Presentations
Lucinda Atwood; Christian Westin; and Linda Macdonald
3.9 Outlining Your Presentation
3.10 Principles of Nonverbal Communication
3.11 Types of Nonverbal Communication
3.12 Movement and Vocal Qualities in Your Presentation
3.13 Practising Your Delivery
3.14 How to handle audience questions
Appendix A: Starburst Identity Chart
Version History
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Appendix A: Starburst Identity Chart Copyright © 2021 by Linda Macdonald and NSCC is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.