Sources
[1] WowWee Toys (n.d.) “Robosapien: A Fusion of Technology and Personality.” Retrieved from: http://wowwee.com/robosapien-x
[2] Taylor, M. (2004). “Innovative toy packs a punch”. South China Morning Post (Hong Kong). Retrieved from: http://www.scmp.com/article/478240/innovative-toy-packs-punch
[3] WowWee Toys (n.d.) “Our Story.” Retrieved from: http://wowwee.com/about/company-history
[4] American Marketing Association (2013). “Definition of Marketing.” Retrieved from: https://www.ama.org/AboutAMA/Pages/Definition-of-Marketing.aspx
[5] Funding Universe (n.d.) “Medtronic Inc. History.” Retrieved from: http://www.fundinguniverse.com/company-histories/medtronic-inc-history/
[6] Arndt, M. (2004). “High Tech—and Handcrafted.” Retrieved from: http://www.bloomberg.com/news/articles/2004-07-04/high-tech-and-handcrafted
[7] Hyundai Motor America (2016). “Special Programs: College Graduate Program.” Retrieved from: https://www.hyundaiusa.com/financial-tools/college-grad-program.aspx
[8] International Availability of McDonald’s products. (n.d.) In Wikipedia. Retrieved July 15, 2019, from, https://en.wikipedia.org/wiki/International_availability_of_McDonald%27s_products#United_States
[9] Schlossberg, M. (2015). “26 crazy McDonald’s items you can’t get in America.” Retrieved from: http://www.businessinsider.com/mcdonalds-international-menu-items-2015-7
[10] Time (2003). “Best Inventions 2003: Hybrid Car.” Retrieved from: http://content.time.com/time/specials/packages/article/0,28804,1935038_1935083_1935719,00.html
[11] McQuivey, J. L. & and Fleming, G. (2012). “Segmenting Customers By Technology Preference: Making Technographics® Segmentation Work.” Retrieved from: https://www.forrester.com/report/Segmenting+Customers+By+Technology+Preference/-/E-RES72761
[12] Information in this section was obtained through an interview with the director of marketing at Wow Wee Toys Ltd. conducted on July 15, 2004.
[13] Horn, J. (2017). “Marketers of the Year: Christine Kalvenes snacks on a new market” Retrieved from: http://strategyonline.ca/2017/01/10/marketers-of-the-year-christine-kalvenes-snacks-on-a-new-market/
[14] Marriott (2016). “Autograph Collection Hotels.” Retrieved from: http://www.autograph-hotels.marriott.com/
[15] Interbrand (2017). “Rankings.” Interbrand.com. Retrieved from: http://interbrand.com/best-brands/best-global-brands/2017/ranking/
[16] The Ritz-Carlton Hotel Company LLC (2016). “Gold Standards.” Ritzcarlton.com. Retrieved from: http://www.ritzcarlton.com/en/about/gold-standards
[17] G6Hospitality LLC (2015). “Corporate Profile.” Motel6.com. Retrieved from: https://www.motel6.com/en/faq.html
[18] Johnson, C. A. (2006). “Cutting Through Advertising Clutter.” Retrieved from: http://www.cbsnews.com/stories/2006/09/17/sunday/main2015684.shtml
[19] Story, L. (2007). “Anywhere the Eye Can See, It’s Likely to See an Ad.” Retrieved from: http://www.nytimes.com/2007/01/15/business/media/15everywhere.html?pagewanted=all
[21] Clancy, K. J. (2001). “Sleuthing, Not Slashing, for Growth.” Across the Board, 38(5), p. 9.
[22] Howland, D. (2016). “Best Buy CEO: Customer service key to battling Amazon.” Retrieved from: http://www.retaildive.com/news/best-buy-ceo-customer-service-key-to-battling-amazon/419812/
[23] Helm, B. (2014). “How Dr. Dre’s Headphones Company Became a Billion-Dollar Business.” Retrieved from: http://www.inc.com/audacious-companies/burt-helm/beats.html
[24] Korn Ferry Institute (2016). “FORTUNE World’s Most Admired Companies.” Retrieved from: http://www.kornferry.com/institute/fortune-worlds-most-admired-companies
[25] Korn Ferry Institute (2018). “World’s Most Admired Companies 2018.” Retrieved from: https://www.kornferry.com/institute/fortune-worlds-most-admired-companies-2018
[26] Lawrence, A. (2012). “Five Customer Retention Tips for Entrepreneurs.” Retrieved from: http://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/#56de8ec717b0
[27] Fitch, S. (2004). “Stacking the Deck.” Retrieved from: http://www.forbes.com/forbes/2004/0705/132.html
[28] Hotel News Resource (2004). “Sheraton Hotels Lure Travelers with the Promise of a Good Night’s Sleep in New $12 Million Television and Print Ad Campaign.” Retrieved from: http://www.hotelnewsresource.com/article10706.html
[29] Godin, S. (1999). Permission Marketing: Turning Strangers into Friends, and Friends into Customers. New York: NY. Simon & Schuster. p. 40-52.
[30] ALS Association (n.d.). “ALS Ice Bucket Challenge – FAQ.” Retrieved from: http://www.alsa.org/about-us/ice-bucket-challenge-faq.html?referrer=https://www.google.com/
[31] ALS Association (n.d.). “ALS Ice Bucket Challenge – FAQ.” Retrieved from: http://www.alsa.org/about-us/ice-bucket-challenge-faq.html?referrer=https://www.google.com/
[32] Betancourt, L. (2010). “Social Media Marketing: How Pepsi Got It Right.” Retrieved from: http://mashable.com/2010/01/28/social-media-marketing-pepsi/#PH_2T_7ZKEq7
[33] Mountain Dew (2016). “DEWcision 2016 Challenges.”
[34] Betancourt, L. (2010). “Social Media Marketing: How Pepsi Got It Right.” Retrieved from: http://mashable.com/2010/01/28/social-media-marketing-pepsi/#PH_2T_7ZKEq7
[35] Sniderman, Z. (2010). “5 Winning Social Media Campaigns to Learn From.” Retrieved from: http://mashable.com/2010/09/14/social-media-campaigns/#R7bMibHpKaq7
[36] Van Grove, J. (2010). “Mayors of Starbucks Now Get Discounts Nationwide with Foursquare.” Retrieved from: http://mashable.com/2010/05/17/starbucks-foursquare-mayor-specials/#1E9sN9cxPiqk
[37] Van Grove, J. (2010). “Celebrate Tax Day with Free Stuff.” Retrieved from: http://mashable.com/2010/04/15/tax-day-2010-freebies/#bkRuURIJKmq2
[38] Efrati, A. (2011). “How Twitter’s Ads Work.” The Wall Street Journal. Retrieved from: http://blogs.wsj.com/digits/2011/07/28/how-twitters-ads-work/
[39] Dilworth, D. (2010). “Twitter Debuts Promoted Tweets; Virgin America, Starbucks among First To Use Service.”
[40] Bustillos, P. (2009). “Starbucks Free Pastry Day: July 21, 2009.” Retrieved from: https://www.facebook.com/patsy.bustillos/posts/103702604431
[41] Van Grove, J. (2010). “Starbucks Used Social Media to Get One Million to Stores in One Day” Retrieved from: http://mashable.com/2010/06/08/starbucks-mashable-summit/#bkRuURIJKmq2
[42] Ostrow, A. (2009). “Starbucks Free Pastry Day: A Social Media Triple Shot.” Mashable. Retrieved from: http://mashable.com/2009/07/21/starbucks-free-pastry-day/#DytKqtxcPqqp
[43] Starbucks (2016). “Starbucks.” Facebook. Retrieved from: https://www.facebook.com/Starbucks/
[44] Walsh, M. (2010). “Starbucks Tops 10 Million Facebook Fans.” Retrieved from: http://www.mediapost.com/publications/article/132008/
[45] Ward, S. (2016). “Social Media Marketing.” Retrieved from: http://sbinfocanada.about.com/od/socialmedia/g/socmedmarketing.htm
[46] Prodhan, G. (2011). “Marketers struggle to harness social media – survey.” Retrieved from: http://www.reuters.com/article/socialmedia-ibm-idUSL5E7LA3JO20111011
[47] Statista (2016). “Number of monthly active Facebook users worldwide as of 1st quarter 2016 (in millions).” Retrieved from: http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/
[48] Internet Live Stats (2016). “Twitter Usage Statistics.” Watch the ticker count tweets here: http://www.internetlivestats.com/twitter-statistics/
[49] Prodhan, G. (2011). “Marketers struggle to harness social media – survey.” Retrieved from: http://www.reuters.com/article/socialmedia-ibm-idUSL5E7LA3JO20111011
[50] Ronnestam, J. (n.d.) “Simon Pestridge from Nike makes future advertising sound simple.” Retrieved from: http://www.ronnestam.com/simon-pestridge-from-nike-make-future-advertising-sound-simple/
[51] Ettenson, R., Conrado, E., & Knowles, J. (2013). “Rethinking the 4 P’s.” Harvard Business Review, 91, (1-2).
