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Contents
  1. Dedication

  2. Canadian Edition 2018

    1. Fundamentals of Business
  3. Acknowledgements

    1. The Original from Virginia Tech 2016
  4. Acknowledgements: eCampusOntario

  5. Preface

  6. I. Chapters
    1. 1. Teamwork in Business

      1. Learning Objectives
      2. Show What You Know
      3. The Team and the Organization
      4. Why Organizations Build Teams
      5. Why Teamwork Works
      6. The Team and Its Members
      7. Key Takeaways
    2. 2. Foundations of Business

      1. Learning Objectives
      2. Show What You Know
      3. Why Is Apple Successful?
      4. Getting Down to Business
      5. Functional Areas of Business
      6. External Forces that Influence Business Activities
      7. Key Takeaways
    3. 3. Economics and Business

      1. Learning Objectives
      2. Show What You Know
      3. What is Economics?
      4. Perfect Competition and Supply and Demand
      5. Monopolistic Competition, Oligopoly, and Monopoly
      6. Measuring the Health of the Economy
      7. Government’s Role in Managing the Economy
      8. Key Takeaways
    4. 4. Ethics and Social Responsibility

      1. Learning Objectives
      2. Show What You Know
      3. Canada’s Leader: Passing or Failing the “Smell Test”?
      4. What is Business Ethics?
      5. Identifying Ethical Issues and Dilemmas
      6. Corporate Social Responsibility
      7. Ethical Organizations
      8. The Individual Approach to Ethics
      9. Case Study: How a Bottle Cap Restored a Reputation (Temporarily)
      10. Key Takeaways
    5. Article: Carroll’s Corporate Social Responsibility Pyramid

    6. 5. Business in a Global Environment

      1. Learning Objectives
      2.  Show What You Know
      3. The Globalization of Business
      4. Opportunities in International Business
      5. The Global Business Environment
      6. Trade Controls
      7. Reducing International Trade Barriers
      8. Key Takeaways
    7. 6. Forms of Business Ownership

      1. Learning Objectives
      2.  Show What You Know
      3. The Ice Cream Men
      4. The Canadian Landscape
      5. Factors to Consider
      6. Mergers and Acquisitions
      7. Key Takeaways
    8. 7. Entrepreneurship: Starting a Business

      1. Learning Objectives
      2. Show What You Know
      3. Arts and Crafts for Adults: Collective Beer
      4. The Nature of Entrepreneurship
      5. The Importance of Small Business to the Canadian Economy
      6. What Industries Are Small Businesses In?
      7. Advantages and Disadvantages of Business Ownership
      8. Starting a Business
      9. Why Some Businesses Fail and Where to Get Help
      10. Key Takeaways
    9. 8. Management and Leadership

      1. Learning Objectives
      2. Show What You Know
      3. Noteworthy Management
      4. The Management Process
      5. Managerial Skills
      6. Applying Your Skills at Notes-4-You
      7. Key Takeaways
    10. 9. Structuring Organizations

      1. Learning Objectives
      2. Show What You Know
      3. Organizing
      4. Organizational Structure: How Companies Get the Job Done
      5. Key Takeaways
    11. 10. Operations Management

      1. Learning Objectives
      2. Show What You Know
      3. The Challenge: Producing Quality Jetboards
      4. Operations Management in Manufacturing
      5. Managing the Production Process in a Manufacturing Company
      6. Graphical Tools: Gantt and PERT Charts
      7. The Technology of Goods Production
      8. Operations Management for Service Providers
      9. Producing for Quality
      10. Key Takeaways
    12. 11. Motivating Employees

      1. Learning Objectives
      2.  Show What You Know
      3. Motivation
      4. Hierarchy of Needs Theory
      5. Two-Factor Theory
      6. Expectancy Theory
      7. Equity Theory
      8. Key Takeaways
    13. 12. Managing Human Resources

      1. Learning Objectives
      2.  Show What You Know
      3. The Grounds of a Great Work Environment
      4. Human Resource Management
      5. Developing Employees
      6. What Makes a Great Place to Work?
      7. Compensation and Benefits
      8. Performance Appraisal
      9. Key Takeaways
    14. 13. Union Management Issues

      1. Learning Objectives
      2.  Show What You Know
      3.  Unions
      4. Key Takeaways
    15. 14. Marketing: Providing Value

      1. Learning Objectives
      2.  Show What You Know
      3. A Robot with Attitude
      4. What Is Marketing?
      5. The Marketing Mix
      6. Developing a Product
      7. Promoting a Product
      8. Interacting with Customers
      9. A New Marketing Model
      10. Key Takeaways
    16. 15. Accounting and Financial Information

      1. Learning Objectives
      2. Show What You Know
      3. Most Valuable Player
      4. The Role of Accounting
      5. Understanding Financial Statements
      6. Financial Statement Analysis
      7. Key Takeaways
    17. 16. Personal Finances

      1. Learning Objectives
      2.  Show What You Know
      3. The World of Personal Credit
      4. Financial Planning
      5. Banking
      6. Key Takeaways
  7. II. Sources by Chapter
    1. Sources: Teamwork

      1. Sources
    2. Sources: Foundations

      1. Sources
    3. Sources: Economics

    4. Sources: Ethics

      1. Source
    5. Sources: Global

      1. Sources
    6. Sources: Ownership

      1. Sources
    7. Sources: Entrepreneurship

      1. Sources
    8. Sources: Management and Leadership

      1. Sources
    9. Sources: Structuring Organizations

      1. Sources
    10. Sources: Operations Management

      1. Sources
    11. Sources: Motivating Employees

    12. Sources: Managing Human Resources

      1. Sources
    13. Sources: Union Management

      1. Sources
    14. Sources: Marketing

      1. Sources
    15. Sources: Accounting

      1. Sources
    16. Sources: Personal Finances

      1. Sources
  8. Version History

Fundamentals of Business: Canadian Edition

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The Original from Virginia Tech 2016

Fundamentals of Business (2016) was an openly licensed (CC BY NC SA 3.0) textbook designed for use in Virginia Tech’s Pamplin College of Business introductory level business course, MGT 1104 Foundations of Business.
This work was a project of University Libraries and the Pamplin College of Business, Virginia Tech.
Lead Author: Stephen J. Skripak
Contributors: Richard Parsons, Anastasia Cortes, Anita Walz
Layout: Anastasia Cortes
Selected graphics: Brian Craig http://bcraigdesign.com
Cover design: Trevor Finney
Student Reviewers: Jonathan De Pena, Nina Lindsay, Sachi Soni
Project Manager: Anita Walz
Content in the Preface, Chapters 1-14 and 16-17 was adapted from the Saylor Foundation’s http://www.saylor.org/site/textbooks/Exploring%20Business.docx by Virginia Tech under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License. The Saylor Foundation previously adapted this work under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee.

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Icon for the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License

Fundamentals of Business: Canadian Edition Copyright © 2018 (Canadian Edition) by Pamplin College of Business and Virgina Tech Libraries is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.

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