In this activity, you will continue working on your operations management plan by explaining techniques and methodologies for managing your organization’s productive resources.

Learning Outcome

Explain techniques and methodologies for managing an organization’s productive resources.

Specifications:

  • 2-3 page paper
  • Created in a Word document
  • Follows APA, 6th edition formatting
  • Includes a Reference page for cited sources

Instructions: For this activity, you will write a 2-3 page
paper discussing ways in which your operations processes can help to generate
“value” in the mind of the consumer. You may want to think like a
marketer here as you can discuss the quality products you use to create the end
item or the high level of dedication your organization’s employees
display as they provide customer service. The use of technology can also be
included in this discussion. For example, you may discuss a filmed tour of the
manufacturing process or your service training as part of your advertising
campaign. Use at least 4 scholarly sources to research and write about the
methodologies that you use to manage your organization’s productive
resources.

In your paper, make sure that you address the following:

  • Identify and assess any specific resources that will help support your
    operation management plan (i.e. employees, equipment or cash reserves your
    organization may have, etc.).
  • Discuss promotional techniques you can use that will help create value
    in the consumer’s mind (i.e. you can talk about the durability of
    your product or any specialized customer service you put your employees
    through).
  • Explain how any potential partnerships or other business relationships
    gives your product an edge of the competition (i.e. Tide partnered with
    Febreze to add their product to Tide’s laundry detergent to give
    clothes a fresh, clean scent added to the cleaning power of the
    detergent).

 

Please score your paper or have a friend score your paper using the
following “rubric,” or “scoring guide.” The levels will equate to the following
letter grades:

4 = A; 3 = B; 2 = C; 1 = D; and 0

Level Criterion
Research and Documentation (40%)
4 Use at least 4 scholarly/peer-reviewed publications should
be used to support your content. References should come from
scholarly sources (i.e. textbooks, scholarly articles, etc.).
Any in-text citations MUST be cited in APA format using the APA
Manual 6th edition. You should also include a References page,
also in APA format, at the end of your paper to cite any
sources used.
3 The paper uses at least three scholarly sources to support
your content, but it does not meet the minimum requirement for
4 sources.
2 Three or more popular sources (i.e. newspapers, internet
sites, magazines, etc.) make up a majority of the references to
support your content. The paper lacks credible, scholarly
sources and does not meet the minimum number of sources
required.
1 The paper includes one or two sources. The paper lacks the
use of credible, scholarly sources and may focus on using
popular sources. The number of sources used does not meet the
minimum requirement (4 sources) and the resources used may not
fully support the content of your paper.
0 The paper fails to cite referenced sources, or does not
include any research or sources to support ideas. The paper is
based off of non-original content.
Analysis and Argument (40%)
4 Your paper addresses the instructions of the activity prompt
with the use of supporting evidence and specific details and
explanation. You effectively address all of the following
requirements:Identify and assess any specific resources that will help
support your operation management plan.

Discuss promotional techniques you can use that will help
create value in the consumer’s mind.

Explain how any potential partnerships or other business
relationships gives your product an edge of the
competition.
3 The content addresses only some of the questions presented
in the instructions section and reflects minimal original
thought and /or critical analysis relative to the business.
2 The content is vague and is weakly supported by researched
evidence. The essay lacks critical analysis relative to the
business.
1 The content does not address the required elements; ideas
presented are not supported by research or critical
analysis.
0 There is a lack of critical analysis for the operation
management plan, and/or the essay does not address the business
content from the Unit 1 Activity.
Grammar/Style (15%)
4 The content contains a maximum of two grammatical, citation,
and punctuation errors. The ideas are concise and presented in
a logical manner that is easy for the reader to follow.
3 The content contains three or four grammatical, citation,
punctuation, and/or spelling errors. The sentence structure
flows in a concise, logical manner.
2 The paper contains more than four grammatical, citation,
punctuation and/or spelling errors that distract the reader
from the comprehension of ideas being presented.
1 The paper demonstrates poor writing skills, reflected by
lack of syntax and proper grammar, which makes ideas difficult
to communicate. Ideas are not presented in a logical manner
that is easy to follow.
0 The paper contains numerous grammatical, citation,
punctuation, and/or spelling errors.
Format (5%)
4 The paper should properly formatted (paragraph style,
margins, etc.), using the APA Manual, 6th edition. The content
is typed in MS Word format, labeled with the student’s
name and the activity title/unit number, and a reference
section to cite any outside sources used.
3 The paper meets most of the requirements for formatting,
using the APA Manual, 6th edition, though may contain some
errors.
2 The paper lacks proper formatting, based on the APA Manual,
6th edition, and it may use another style of formatting (i.e.
MLA, Chicago, etc.).
1 The paper is typed in a format other than MS Word. A style
of formatting other than APA may be used, or there are numerous
formatting errors that distract the reader’s
comprehension.
0 The formatting does not comply with the APA Manual, 6th
edition and is not created in MS Word.