Unit 4 Activity and Grading Rubric
In this activity, you will continue working on your operations management plan by explaining techniques and methodologies for managing your organization’s productive resources.
Learning Outcome
Explain techniques and methodologies for managing an organization’s productive resources.
Specifications:
- 2-3 page paper
- Created in a Word document
- Follows APA, 6th edition formatting
- Includes a Reference page for cited sources
Instructions: For this activity, you will write a 2-3 page
paper discussing ways in which your operations processes can help to generate
“value” in the mind of the consumer. You may want to think like a
marketer here as you can discuss the quality products you use to create the end
item or the high level of dedication your organization’s employees
display as they provide customer service. The use of technology can also be
included in this discussion. For example, you may discuss a filmed tour of the
manufacturing process or your service training as part of your advertising
campaign. Use at least 4 scholarly sources to research and write about the
methodologies that you use to manage your organization’s productive
resources.
In your paper, make sure that you address the following:
- Identify and assess any specific resources that will help support your
operation management plan (i.e. employees, equipment or cash reserves your
organization may have, etc.). - Discuss promotional techniques you can use that will help create value
in the consumer’s mind (i.e. you can talk about the durability of
your product or any specialized customer service you put your employees
through). - Explain how any potential partnerships or other business relationships
gives your product an edge of the competition (i.e. Tide partnered with
Febreze to add their product to Tide’s laundry detergent to give
clothes a fresh, clean scent added to the cleaning power of the
detergent).
Please score your paper or have a friend score your paper using the
following “rubric,” or “scoring guide.” The levels will equate to the following
letter grades:
4 = A; 3 = B; 2 = C; 1 = D; and 0
| Level | Criterion |
| Research and Documentation (40%) | |
| 4 | Use at least 4 scholarly/peer-reviewed publications should be used to support your content. References should come from scholarly sources (i.e. textbooks, scholarly articles, etc.). Any in-text citations MUST be cited in APA format using the APA Manual 6th edition. You should also include a References page, also in APA format, at the end of your paper to cite any sources used. |
| 3 | The paper uses at least three scholarly sources to support your content, but it does not meet the minimum requirement for 4 sources. |
| 2 | Three or more popular sources (i.e. newspapers, internet sites, magazines, etc.) make up a majority of the references to support your content. The paper lacks credible, scholarly sources and does not meet the minimum number of sources required. |
| 1 | The paper includes one or two sources. The paper lacks the use of credible, scholarly sources and may focus on using popular sources. The number of sources used does not meet the minimum requirement (4 sources) and the resources used may not fully support the content of your paper. |
| 0 | The paper fails to cite referenced sources, or does not include any research or sources to support ideas. The paper is based off of non-original content. |
| Analysis and Argument (40%) | |
| 4 | Your paper addresses the instructions of the activity prompt with the use of supporting evidence and specific details and explanation. You effectively address all of the following requirements:Identify and assess any specific resources that will help support your operation management plan. Discuss promotional techniques you can use that will help Explain how any potential partnerships or other business |
| 3 | The content addresses only some of the questions presented in the instructions section and reflects minimal original thought and /or critical analysis relative to the business. |
| 2 | The content is vague and is weakly supported by researched evidence. The essay lacks critical analysis relative to the business. |
| 1 | The content does not address the required elements; ideas presented are not supported by research or critical analysis. |
| 0 | There is a lack of critical analysis for the operation management plan, and/or the essay does not address the business content from the Unit 1 Activity. |
| Grammar/Style (15%) | |
| 4 | The content contains a maximum of two grammatical, citation, and punctuation errors. The ideas are concise and presented in a logical manner that is easy for the reader to follow. |
| 3 | The content contains three or four grammatical, citation, punctuation, and/or spelling errors. The sentence structure flows in a concise, logical manner. |
| 2 | The paper contains more than four grammatical, citation, punctuation and/or spelling errors that distract the reader from the comprehension of ideas being presented. |
| 1 | The paper demonstrates poor writing skills, reflected by lack of syntax and proper grammar, which makes ideas difficult to communicate. Ideas are not presented in a logical manner that is easy to follow. |
| 0 | The paper contains numerous grammatical, citation, punctuation, and/or spelling errors. |
| Format (5%) | |
| 4 | The paper should properly formatted (paragraph style, margins, etc.), using the APA Manual, 6th edition. The content is typed in MS Word format, labeled with the student’s name and the activity title/unit number, and a reference section to cite any outside sources used. |
| 3 | The paper meets most of the requirements for formatting, using the APA Manual, 6th edition, though may contain some errors. |
| 2 | The paper lacks proper formatting, based on the APA Manual, 6th edition, and it may use another style of formatting (i.e. MLA, Chicago, etc.). |
| 1 | The paper is typed in a format other than MS Word. A style of formatting other than APA may be used, or there are numerous formatting errors that distract the reader’s comprehension. |
| 0 | The formatting does not comply with the APA Manual, 6th edition and is not created in MS Word. |