Chapter 1: Organizational Behavior

Learning Objectives

After reading this chapter, you should be able to understand and articulate answers to the following questions:

  1. What is organizational behaviour (OB)?
  2. Why does organizational behaviour matter?
  3. How can I maximize my learning in this course?
  4. What research methods are used to study organizational behaviour?
  5. What challenges and opportunities exist for OB?

 

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