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Acknowledgements
Learning Objectives
Chapter 1 – History, Impact, and The Big Picture
Chapter 2 – Digital Culture and Social Media’s Impact on Public Relations
Chapter 3 – Public Relations Basics
Chapter 4 – Integrated Marketing Communications (IMC) and Public Relations
Chapter 5 – Why Public Relations Writing Matters
Part 1 References
Chapter 6 – The Role of Writing in Public Relations
Chapter 7 – Public Relations Writing Basics
Chapter 8 – Ethical and Legal Considerations
Chapter 9 – Tools and Tactics for the PR Toolbox
Chapter 10 – Establishing a Professional Portfolio
Part 2 References
Appendix
Glossary
Review Questions Repository
Public Relations Outcomes Checklist
Long Descriptions
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The Evolving World of Public Relations Copyright © 2021 by NSCC and Rosemary Martinelli is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.