Part 2 References
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DoubletheDonation.(2016).50+companiesthatdonatetononprofits. Retrieved from: https://doublethedonation.com/companies-that-donate-to-nonprofits/
DoubletheDonation.(2016).Matchinggiftandcorporategivingstatistics. Retrieved from: https://doublethedonation.com/matching-grant-resources/matching-gift-statistics/
Federal Trade Commission. (2016). Division of Advertising Practices. Retrieved from: https://www.ftc.gov/about-ftc/bureaus-offices/bureau-consumer-protection/our-divisions/division-advertising-practices
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Horowitz, J. (2016). Behind Melania Trump’s cribbed lines, an ex-ballerina who loved writing. The New York Times. Retrieved from: http://www.nytimes.com/2016/07/21/us/politics/melania-trump-speech-meredith-mciver.html
Memmott, M. (2011). Pulitzer Prize-winning reporter apologizes for plagiarizing. NPR. Retrieved from: http://www.npr.org/sections/thetwo-way/2011/03/17/134620598/pulitzer-prize-winning-reporter-apologizes-for-plagiarizing
Finley, K. (2014). How to bootstrap your PR like a BOSS. Retrieved from: http://www.thinkbelle.com/resources/
AdvertisingEducationalFoundation.(2016).Advertisingcareerpossibilities. Retrieved from: http://www.aef.com/industry/careers/9000
Altstiel, T. & Grow, J. (2016). Advertising creative: Strategy, copy, and design. Washington, DC: Sage Publications.
Atkin, C.K. & Rice, R.E. (2012). Theory and principles of public communication campaigns. In R.E. Rice and C.K. Atkin (eds.), Public communication campaigns (pp. 3-19). Thousands Oaks, CA: Sage.
eMarketer. (2016). US spending on paid media expected to climb 5.1% in 2016. Retrieved from: http://www.emarketer.com/Article/US-Spending-on-Paid-Media-Expected-Climb-51-2016/1013739
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Thierer, A. (2012). We all hate advertising, but we can’t live without it. Forbes. Retrieved from: http://www.forbes.com/sites/adamthierer/2012/05/13/we-all-hate-advertising-but-we-cant-live-without-it/#3bc70705e1c7