Scanlan, C. (2003). The nut graf, Part I. Poynter. Retrieved from: http://www.poynter.org/2003/the-nut-graf-part-i/11371/
Berg, K. (2009). Finding connections between public relations, lobbying, and advocacy. Public Relations Journal, 3(3), 2-19.
Grunig, J. & Hunt, T. (1984). Managing public relations. New York: Holt, Rinehart and Winston.
Public Relations Society of America. (2016). About public relations. Retrieved PRSA website.
Simpson, E. (2014). The four models in Grunig’s and Hunt’s PR theories. Linkedin.com. Retrieved from: The Four Models in Grunig’s and Hunt’s PR Theories
Smith, R. (2013). Strategic planning for public relations. New York, NY: Routledge.
Hare, K. (2013). Keller, Greenwald debate whether journalists can be impartial. Poynter. Retrieved from: http://www.poynter.org/2013/keller-greenwald-debate-whether-journalists-can-be-impartial/227386/
National Association of Colleges and Employers. (2015). Retrieved from: Job outlook 2016: Attributes employers want to see on new college graduates’ resumes.
Society of Professional Journalists. (2014). SPJ Code of Ethics. Retrieved from: http://www.spj.org/ethicscode.asp
Wemple, E. (2014). New York Post settles ‘bag men’ defamation suit. The Washington Post. Retrieved from: https://www.washingtonpost.com/blogs/erik-wemple/wp/2014/10/02/new-york-post-settles-bag-men-defamation-suit/
Alberts, Sheldon. “Brand Obama,” Financial Post, January 17, 2009, http://www.financialpost.com/m/story.html?id=1191405.
Associated Press, “Blackwater Ditches Tarnished Brand Name,” USA Today, February 13, 2009, http://www.usatoday.com/news/military/2009-02-13-blackwater_N.htm.
Associated Press, “Cheney Hunting Accident Seen as P.R. Disaster,” MSNBC, February 16, 2006, http://www.nbcnews.com/id/11396608/ns/politics/t/cheney-hunting-accident-seen-pr-disaster/#.XjiCABNKju0.
Atkin, Douglas. interview, Frontline, PBS, February 2, 2004, http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/atkin.html.
BBC World, “Taco Bell Cashes in on Mir,” March 20, 2001, http://news.bbc.co.uk/2/hi/americas/1231447.stm.
Bernstein, Sharon. “Toyota faces a massive marketing challenge,” Los Angeles Times, February 9, 2010, http://articles.latimes.com/2010/feb/09/business/la-fi-toyota-marketing10-2010feb10.
Dictionary.com, s.v. “Propaganda,” http://dictionary.reference.com/browse/propaganda.
Entine, Jon. “Queen of Green Roddick’s ‘Unfair Trade’ Started When She Copied Body Shop Formula,” Daily Mail (London), September 15, 2007, http://www.dailymail.co.uk/femail/article-482012/Queen-Green-Roddicks-unfair-trade-started-copied-Body-Shop-formula.html.
Grunig, James E. and Todd Hunt, Managing Public Relations, 1984 (Belmont, CA: Wadsworth Publishing).
Isaacson, Walter. Benjamin Franklin: An American Life (New York: Simon & Schuster, 2003), 325–349.
Kiley, David. “How Will Bill Clinton Manage His Brand?” BusinessWeek, June 10, 2008, analysis https://www.bloomberg.com/news/articles/2008-06-10/how-will-bill-clinton-manage-his-brand-businessweek-business-news-stock-market-and-financial-advice.
New York Times, “Nat Ives, “Anti-Ad Group Tries Advertising,” New York Times, September 21, 2004, http://www.nytimes.com/2004/09/21/business/media/21adco.html.
Parsons, Patricia. Ethics in Public Relations (Sterling, VA: Chartered Institute of Public Relations, 2005), 7.
Reid, Stuart. “The Diamond Myth,” Atlantic, http://www.theatlantic.com/magazine/archive/2006/12/the-diamond-myth/5491/.
Ries, Al and Laura Ries, The Fall of Advertising and the Rise of PR (New York: HarperBusiness, 2004), 90.
Roberts, Kevin. interview, Frontline, PBS, December 15, 2003, http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/interviews/roberts.html.
Saffir, Leonard. Power Public Relations: How to Master the New PR (Lincolnwood, IL: NTC Contemporary, 2000), 77–88.
Smith, Ronald. Strategic Planning for Public Relations (Mahwah, NJ: Erlbaum Associates, 2002), 9–11.
Solman, Gregory. “BP: Coloring Public Opinion?” Adweek, January 14, 2008, https://www.adweek.com/brand-marketing/bp-coloring-public-opinion-91662/.
Stauber, John and Sheldon Rampton, Toxic Sludge is Good for You! (Monroe, ME: Common Courage Press, 1995), 105–119.
Theaker, Alison. The Public Relations Handbook (Oxfordshire, England: Routledge, 2004), 4.
Dilworth, D., “FedEx Launches Fully Integrated Campaign, Featuring E-mail, Direct Mail,” Direct Marketing News, January 7, 2010, http://www.dmnews.com/fedex-launches-fully-integrated-campaign-featuring-e-mail-direct-mail/article/160829/
“Social Network Site Users Ready to Go Mobile But Telecom Carriers Need to Set the Stage for Mass Adoption, Says IDC,” IDC, November 17, 2009, https://www.ryt9.com/es/prg/89478 (accessed January 20, 2010).
Cotton, D., “Mobile-Ad Spending Projected to Reach $2.61B in 2012,” Ad Age Digital, January 26, 2012, http://adage.com/article/digital/mobile-ad-spending-projected-reach-2-61b-2012/232334/
Loechner. J., “Advertising Growth Spreads in All Mobile Formats,” Research Brief, MediaPost Blogs, May 27, 2009, http://www.mediapost.com/publications/article/106675/advertising-growth-spreads-in-all-mobile-formats.html (accessed March 12, 2012).
Tanner, J. F. Jr., and Dennis Pitta, “Identifying and Creating Customer Value” (special session presentation, Summer Educators’ Conference, Chicago, 2009).
Apple, Inc., “Apple Introduces the New iPhone 3G,” https://www.apple.com/newsroom/2008/06/09Apple-Introduces-the-New-iPhone-3G/ (accessed December 9, 2009).
Mobile Loaves & Fishes Blog, “Stubb’s Teams Up With MLF to Launch ‘Feed The World’ Tour!” May 22, 2009, http://mobileloavesandfishes.typepad.com/weblog/2009/05/stubbs-teams-up-with-mlf-to-launch-feed-the-world-tour-homeless.html (accessed December 9, 2009).
http://en.wikipedia.org/wiki/Staples_Center (accessed December 9, 2009).
“Events and Sponsorship 2008 Marketing Fact Book,” Marketing News, July 15, 2008, 26.
http://brandchannel.com/features_effect.asp?pf_id=489 (accessed December 9, 2009).
http://en.wikipedia.org/wiki/Cast_Away (accessed December 9, 2009).
Gillette, F., “Did Will Ferrell Win the Super Bowl?” BusinessWeek, February 19, 2012, 27–28.