Long Descriptions
Chapter 7
Long Description: The Information Strategy Process.
Step 1: Message Analysis: arrows point to Context (Who is my audience? Message purpose. Message time and space. Message format and channel.) and Content (What is the topic? Topic Terminology. Questions to be answered. Narrowing the focus.). Step 2: Potential Contributors: 4 arrows point to: #1 Institutional Sources (monitor, search, interview), #2 Scholarly Sources (monitor, search, interview) #3 Journalistic Sources (monitor, search, interview) #4 Informal Sources (monitor, search, interview). Each of these 4 has 2-way arrows pointing to Evaluate and Select which has a 2-way arrow pointing to Synthesize which then has an arrow pointing to Craft the Message.
Chapter 9
Long Description 1: News Release
NEWS RELEASE Contact: Danika Wellington FOR IMMEDIATE RELEASE Nov. 12,2015 Media Liaison 614-555-5678 wellington.41 @columbus.gov
Empty Bowls to feed the hungry. COLUMBUS, Ohio – The City of Columbus Recreation and Parks Department will host its 18th annual Empty Bowls event to raise much needed funds for the Mid-Ohio Foodbank. There will be 17 Empty Bowls events starting Saturday until Dec. 10 throughout the Columbus area, which will feature unique pottery and handmade soup for a $10 donation. Wendy Frantz, Empty Bowls coordinator at Columbus Recreation and Parks, said it is a great way to give back to the community. “For every dollar that is raised through the Empty Bowls Project for the Mid-Ohio Foodbank, $10 worth of groceries can be given to families in need,” Frantz said. The ceramic bowls are donated by people of all ages and skill levels, varying from professional potters and artisans to children. Marcy’s Clay ground also contributes about 200 bowls annually for the event. The project is a collaborative effort between Columbus Recreation and Parks, several churches, businesses and program sponsors to help combat hunger. Volunteers make homemade soup and many local businesses donate goods including bread and water. Yolanda Owens, communications and digital media manager at Mid-Ohio Foodbank, said Columbus Recreation and Parks have been a great partner over the last 17 years, raising over $193,000. “These much needed funds help to ensure that all of our neighbors have access to nourishing foods to put on their tables for the holidays,” Owens said. The Mid-Ohio Foodbank is a non-profit organization that partners with more than 650 community partners across Ohio to provide food to half a million hungry citizens. This year, Empty Bowls events extended to three productions of “Oliver!” in late October at the Westgate Recreation Center, in conjunction with the Westgate Theater Co. and Carriage Place Players. During the intermission of the performances, a silent auction for the locally made bowls was held to maximize funds raised, which overall totaled $3600.
Long Description 2: Inverted pyramid
The Lead: The most important info
- Who? What? When? Where? Why? How?
- Approximately 30 words (1-2 think paragraphs)
- May include a “hook” (provocative quote of question)
The Body: The crucial info
- Argument, controversy, story, issue
- Evidence, background, details, logic, etc.
- Quotes, photos, video and audio that support, disputes or expands the topic
The Tail: Extra info
- Interesting/Related items
- May include extra context in blogs, columns and other editorials: the assessment of the journalist
Long Description 4
Step 1: Message Analysis: arrows point to Context (Who is my audience? Message purpose. Message time and space. Message format and channel.) and Content (What is the topic? Topic Terminology. Questions to be answered. Narrowing the focus.). Step 2: Potential Contributors: 4 arrows point to: #1 Institutional Sources (monitor, search, interview), #2 Scholarly Sources (monitor, search, interview) #3 Journalistic Sources (monitor, search, interview) #4 Informal Sources (monitor, search, interview). Each of these 4 has 2-way arrows pointing to Evaluate and Select which has a 2-way arrow pointing to Synthesize which then has an arrow pointing to Craft the Message.
