Version History

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NSCC Edition

NSCC Introduction to Marketing II 2e is adapted primarily from Lumen Learning’s Principles of Marketing published with a CC BY 4.0, with additional content from Fundamentals of Business Mathematics by OER Lab published with a CC BY-NC-SA 4.0 licence.

Canadian legislation and regulatory requirements added to replace American requirements. New Canadian business examples added. Practice quizzes adapted from Lumen text quiz bank.

NSCC Version Mapping
NSCC Introduction to Marketing II 2e Lumen Principles of Marketing Fundamentals of Business Mathematics
Chapter 9 9. Branding
Chapter 10 10. Product Marketing
Chapter 11: 11.1-11.8 11. Pricing Strategies
Chapter 11:
11.9 – end of chapter		 4. Marketing Applications
Chapter 12 12. Place: Distribution Channels
Chapter 13 13. Promotion: IMC
Chapter 14 14. Marketing Globally
Chapter 15 15. Marketing Plan

License

Icon for the Creative Commons Attribution 4.0 International License

Introduction to Marketing II 2e (MKTG 2005) Copyright © 2021 by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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