15.3 Presenting the Marketing Plan
Learning Objectives
- Identify appropriate media and format for presenting a marketing plan
- Apply recommended practices about how to organize content in an informational presentation
- Apply recommended practices for writing and developing presentation visuals (slides) that communicate effectively
- Apply recommended practices for delivering a presentation in a business setting
What you’ll learn to do: present a marketing plan
This marketing course was designed with the idea that everything you learn along the way will prepare you for the grand finale: creating and presenting a marketing plan of your own. Now that you’re in the final stretch of the course—perhaps putting the finishing touches on your marketing plan—it’s time to focus on the presentation.
- Reading: Presenting the Marketing Plan
- Reading: Business Presentations
- Self Check: Presenting the Marketing Plan