Book Title: Introduction to Marketing II 2e (MKTG 2005)

Authors: NSCC and Lumen Learning

Book Description: Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
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License:
Creative Commons Attribution

Contents

Book Information

Book Description

This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Book Source

This book is a cloned version of Introduction to Marketing II (MKTG 2005) by NSCC and Lumen Learning, published using Pressbooks by NSCC under a CC BY (Attribution) license. It may differ from the original.

Authors

NSCC and Lumen Learning

License

Icon for the Creative Commons Attribution 4.0 International License

Introduction to Marketing II 2e (MKTG 2005) by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Subject

Sales and marketing management

Metadata

Title
Introduction to Marketing II 2e (MKTG 2005)
Authors
NSCC and Lumen Learning
Editors
Di Best, Deirdre Evans, Jules Fauteux, Rankin MacMaster, Barb Powers, and George Swaniker
License

Icon for the Creative Commons Attribution 4.0 International License

Introduction to Marketing II 2e (MKTG 2005) by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

POD Order Form

The open textbook NSCC Introduction to Marketing II (MKTG 2005) is an open textbok adapted from Lumen Learning’s openly licenced online course Principles of Marketing.

Primary Subject
Sales and marketing management
Additional Subject(s)
Business studies: general, Sales and marketing, Business and Management
Publisher
NSCC
Publication Date
August 1, 2021