Book Title: Introduction to Marketing I 2e (MKTG 1010)
Subtitle: 2nd EDITION
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Book Description: Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
See also Introduction to Marketing II 2e (MKTG 2005) .
Supplementary teaching resources available.
Introduction to Marketing I 2e (MKTG 1010) by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Sales and marketing management