Book Title: Introduction to Marketing I 2e (MKTG 1010)
Subtitle: 2nd EDITION
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Book Description: Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
See also Introduction to Marketing II 2e (MKTG 2005) .
Supplementary teaching resources available.
Contents
Book Information
Book Source
This book is a cloned version of Principles of Marketing by Lumen Learning, published using Pressbooks under a CC BY (Attribution) license. It may differ from the original.
License
Introduction to Marketing I 2e (MKTG 1010) Copyright © 2021 by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
Subject
Sales and marketing management
Metadata
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Introduction to Marketing I 2e (MKTG 1010) Copyright © 2021 by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.
The open textbook NSCC Introduction to Marketing I 2e(MKTG 1010) is an open textbook adapted from Lumen Learning’s openly licenced online course Principles of Marketing.
See connected open textbook NSCC Introduction to Marketing II 2e (MKTG 1010)