Nova Scotia Community College (2021 edition)

This text, and the related Introduction to Marketing II are adapted remixed versions of Lumen Learning’s Principles of Marketing. They were first adopted at Nova Scotia Community College (NSCC) in 2020 and were subsequently enhanced and improved in 2021 with support from the NSCC School of Business and Creative Industries faculty along with NSCC students funded through grants from AtlanticOER (Council of Atlantic University Libraries) and the NSCC Foundation.

The content was modified to suit the emerging needs of teachers and learners. Canadian examples and Canadian regulatory requirements was added to make the text relevant to Canadian students. The text was also integrated into a Learning Management System with customized PowerPoints and Quizzes – a Brightspace shell.

Faculty team members for the 2021 revision project included: Di Best, Deirdre Evans, Jules Fauteux, Helen Graham, Teri Green, Melanie Grant, Tara Laceby, Phyllis LeBlanc, Harold Lowe, Shari Mallory, Bonnie O’Toole, Barbara Powers, Rankin MacMaster, Terry Sulis, and Wendy Tarrel.

Student team members for the 2021 revision project included: Hadley Brooks-Joiner, and Kimia Ghasemi.

Support team members for the 2021 revision project included: Michelle Chalupa and Lynn MacGregor.

Team members from the 2020 adoption included: Di Best, Deidre Evans, Jules Fauteux, Rankin MacMaster, Barbara Powers, and George Swaniker.

Special thanks to Lynn MacGregor for her dedication and support as a foundational OER champion at NSCC.

About Lumen Learning and the original edition of this work

Lumen Learning’s mission is to make great learning opportunities available to all students, regardless of socioeconomic background.

The Lumen online course Principles of Marketing was developed by Lumen Learning. Primary sources for the course include Introducing Marketing by John Burnett, Boundless Marketing, and videos provided by the BBC.

Contributors to the Lumen Learning Course
The work benefited from the contributions of many people, including Ryan Seiler, Hailey Williams, Georgia Kleinwolterink, Christian David, Michael Kovens, Nate Cottrell, Breanne Miller, Colby Dutton, Leanne Marchand, John Panou, Sean Cullen, Sharon Weis, Hernadi Budisantoso, and Erik Robinson.


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Introduction to Marketing I 2e (MKTG 1010) Copyright © 2021 by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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