Summary of Changes
Canadian legislation and regulatory requirements have been added to replace American requirements. New Canadian business examples have also been added along with practice quizzes drawn from the original version test bank.
Revised quiz bank and slide decks were created.
|NSCC Introduction to Marketing I 2e||Lumen Principles of Marketing|
|Chapter 1||Module 1: What Is Marketing?|
|Chapter 2||Module 2: Marketing Function|
|Chapter 3||Module 3: Segmentation and Targeting|
|Chapter 4||Module 4: Marketing Strategy|
|Chapter 5||Module 5: Ethics and Social Responsibility|
|Chapter 6||Module 6: Marketing Information and Research|
|Chapter 7||Module 7: Consumer Behavior|
|Chapter 8||Module 8: Positioning|