Version History
NSCC Change Tracker — Please add your changes in this file.
NSCC 2nd Edition – Summary of Changes
NSCC Introduction to Marketing I 2e is adapted primarily from Lumen Learning’s Principles of Marketing published under a CC BY 4.0 licence .
- Canadian legislation and regulatory requirements have been added to replace American requirements. New Canadian business examples have also been added along with practice quizzes drawn from the original version test bank.
- Revised quiz bank and slide decks were created.
| NSCC Introduction to Marketing I 2e | Lumen Principles of Marketing |
| Chapter 1 | Module 1: What Is Marketing? |
| Chapter 2 | Module 2: Marketing Function |
| Chapter 3 | Module 3: Segmentation and Targeting |
| Chapter 4 | Module 4: Marketing Strategy |
| Chapter 5 | Module 5: Ethics and Social Responsibility |
| Chapter 6 | Module 6: Marketing Information and Research |
| Chapter 7 | Module 7: Consumer Behavior |
| Chapter 8 | Module 8: Positioning |
