Version History

NSCC Introduction to Marketing I 2e is adapted primarily from Lumen Learning’s Principles of Marketing published under a CC BY 4.0 licence .

Summary of Changes

Canadian legislation and regulatory requirements have been added to replace American requirements. New Canadian business examples have also been added along with practice quizzes drawn from the original version test bank.

Revised quiz bank and slide decks were created.

 

NSCC Version Mapping
NSCC Introduction to Marketing I 2e Lumen Principles of Marketing
Chapter 1 Module 1: What Is Marketing?
Chapter 2 Module 2: Marketing Function
Chapter 3 Module 3: Segmentation and Targeting
Chapter 4 Module 4: Marketing Strategy
Chapter 5 Module 5: Ethics and Social Responsibility
Chapter 6 Module 6: Marketing Information and Research
Chapter 7 Module 7: Consumer Behavior
Chapter 8 Module 8: Positioning

License

Icon for the Creative Commons Attribution 4.0 International License

Introduction to Marketing I 2e (MKTG 1010) by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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