Chapter 7: Consumer Behavior

Learning Objectives

  • Why It Matters: Consumer Behaviour
  • Describe the stages of the buying process
  • Explain different buying processes
  • Describe factors influencing consumer decisions
  • Recognize the unique nature of B2B purchase decision making

 

License

Icon for the Creative Commons Attribution 4.0 International License

Introduction to Marketing I 2e (MKTG 1010) by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Share This Book