Video: Coffee Shop Marketing

Starbucks is a powerful global brand that brings with it a sense of being cool and trendy. A stodgy coffee shop brand in the United Kingdom had to find a different value proposition to convince coffee drinkers that they were worth another try. Watch the video below, to see what they tried:

You can view the transcript for “Coffee Shop Marketing”. (opens in new window)

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Introduction to Marketing I 2e (MKTG 1010) by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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