Video: McDonald’s “Globalization”

Few would disagree that fast-food chain McDonald’s is a master of global marketing. McDonald’s has blended elements of a global standardization strategy with a localization strategy to penetrate global markets and offer products that align perfectly with local appetites and preferences.

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Introduction to Marketing II 2e (MKTG 2005) by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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