Book Title: Introduction to Marketing II (MKTG 2005)

Subtitle: There is a newer edition of this book.

Authors: NSCC and Lumen Learning

Book Description: Newer 2021 Edition.
Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
Supplementary Teaching Resources Available.
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License:
Creative Commons Attribution

Contents

Book Information

Book Description

This NSCC open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.

Authors

NSCC and Lumen Learning

License

Icon for the Creative Commons Attribution 4.0 International License

Introduction to Marketing II (MKTG 2005) Copyright © 2020 by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Subject

Sales and marketing management

Metadata

Title
Introduction to Marketing II (MKTG 2005)
Authors
NSCC and Lumen Learning
Editors
Di Best; Deirdre Evans; Jules Fauteux; Rankin MacMaster; Barb Powers; and George Swaniker
License

Icon for the Creative Commons Attribution 4.0 International License

Introduction to Marketing II (MKTG 2005) Copyright © 2020 by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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The open textbook NSCC Introduction to Marketing II (MKTG 2005) is an open textbok adapted from Lumen Learning’s openly licenced online course Principles of Marketing.

Primary Subject
Sales and marketing management
Additional Subject(s)
Business studies: general, Sales and marketing, Business and Management
Publisher
NSCC
Publication Date
August 4, 2020
Ebook ISBN
978-1-990641-11-4
Print ISBN
978-1-990641-10-7