15.3 Presenting the Marketing Plan

Learning Objectives

  • Identify appropriate media and format for presenting a marketing plan
  • Apply recommended practices about how to organize content in an informational presentation
  • Apply recommended practices for writing and developing presentation visuals (slides) that communicate effectively
  • Apply recommended practices for delivering a presentation in a business setting

What you’ll learn to do: present a marketing plan

This marketing course was designed with the idea that everything you learn along the way will prepare you for the grand finale: creating and presenting a marketing plan of your own. Now that you’re in the final stretch of the course—perhaps putting the finishing touches on your marketing plan—it’s time to focus on the presentation.

Learning Activities
  • Reading: Presenting the Marketing Plan
  • Reading: Business Presentations
  • Self Check: Presenting the Marketing Plan


Icon for the Creative Commons Attribution 4.0 International License

Introduction to Marketing II (MKTG 2005) Copyright © 2020 by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Share This Book