Module 15: Marketing Plan

Learning Objectives

  • Why a marketing plan matters
  • Identify the key elements of the marketing plan
  • Present a marketing plan
  • Explain how the marketing plan is used by marketing and the overall organization

License

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Introduction to Marketing II (MKTG 2005) by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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