15.2 Elements of the Marketing Plan

Learning Objectives

  • Describe the purpose of a marketing plan
  • Explain why each key element of the marketing plan is important to the marketing team’s successful implementation of the overall plan
  • Identify the key elements of the marketing plan

A lot of work goes into developing a marketing plan. But once it’s completed, it provides a detailed roadmap of not only where you’re heading, but also why and how to get there. By

putting in significant effort up front to create a good plan, you’ll find that the “doing” part is much simpler, better focused, better organized. Of course, a good plan also increases your likelihood of marketing success.

Success? Well, that makes you look good.

Learning Activities

  • Reading: Elements of the Marketing Plan
  • Self Check: Elements of the Marketing Plan


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Introduction to Marketing II (MKTG 2005) Copyright © 2020 by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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