Module 12: Place: Distribution Channels

Learning Objectives

  • Why distribution channels matter
  • Explain what channels of distribution are and why organizations use them
  • Explain how channels affect the marketing of products and services
  • Describe types of retailers and explain how they are used as a channel of distribution
  • Explain how integrated supply chain management supports an effective distribution strategy

 

License

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Introduction to Marketing II (MKTG 2005) by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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