Nova Scotia Community College (2021 edition)
Adapted from Lumen Learning’s Principles of Marketing shared under a CC BY license.
This text, and the related Introduction to Marketing I text, were first adopted at Nova Scotia Community College (NSCC) in 2020 and were subsequently enhanced and improved in 2021 with support from the NSCC School of Business and Creative Industries faculty along with NSCC students funded through grants from AtlanticOER (Council of Atlantic University Libraries) and the NSCC Foundation.
The content was modified to suit the emerging needs of teachers and learners. The text was also integrated into a Learning Management System with customized PowerPoints and Quizzes – a Brightspace shell.
Faculty team members for the 2021 revision project included: Di Best, Deirdre Evans, Jules Fauteux, Helen Graham, Teri Green, Melanie Grant, Tara Laceby, Phyllis LeBlanc, Harold Lowe, Shari Mallory, Bonnie O’Toole, Barbara Powers, Rankin MacMaster, Terry Sulis, and Wendy Tarrel.
Student team members for the 2021 revision project included: Hadley Brooks-Joiner, and Kimia Ghasemi.
Support team members for the 2021 revision project included: Michelle Chalupa and Lynn MacGregor.
Team members from the 2020 adoption included: Di Best, Deidre Evans, Jules Fauteux, Rankin MacMaster, Barbara Powers, and George Swaniker.
Special thanks to Lynn MacGregor for her dedication and support as a foundational OER champion at NSCC.
About Lumen Learning and the original edition of this work
Lumen Learning’s mission is to make great learning opportunities available to all students, regardless of socioeconomic background.
The Lumen online course Principles of Marketing was developed by Lumen Learning. Primary sources for the course include Introducing Marketing by John Burnett, Boundless Marketing, and videos provided by the BBC.
Lumen OER courses apply learning science to engage students and better support the learning process. Lumen materials aim to deliver an active learning experience. They include text, images, videos, assessments, directed feedback, practice questions, simulations, and other interactives that invite students to apply their knowledge, improve their understanding, and perform better. Term over term, Lumen’s Waymaker courseware makes it possible to use learning data to identify where content improvements are needed. We work collaboratively with faculty and subject matter experts to develop and test iterative, continuous improvements aimed at increasing efficacy and learning.
We do this by using open educational resources (OER) to create well-designed and low-cost course materials that replace expensive textbooks. Because learning is about more than affordability and access, we also apply learning science insights and efficacy research to develop learning activities that are engineered to improve subject mastery, course completion and retention.
