Chapter 15: Marketing Plan
Learning Objectives
- Why a marketing plan matters
- Identify the key elements of the marketing plan
- Present a marketing plan
- Explain how the marketing plan is used by marketing and the overall organization
License
Introduction to Marketing II 2e (MKTG 2005) Copyright © 2021 by NSCC and Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.