Chapter 5: Ethics and Social Responsibility

Learning Objectives

  • Why It Matters: Ethics and Social Responsibility
  • Ethical marketing issues
  • Define ethics in the context of marketing
  • Identify common ethical issues and their impact on individuals and organizations
  • Identify ethical issues introduced through new marketing channels
  • Explain the role of social responsibility in marketing

 

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Introduction to Marketing I 2e (MKTG 1010) Copyright © 2021 by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

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