Book Title: Introduction to Marketing I (MKTG 1010)

Subtitle: There is a newer revised 2021 edition

Authors: NSCC and Lumen Learning

Book Description: Newer Edition Available
Download FREE digital formats or read online. Designed to teach students the foundational principles of marketing in the digital age, this open textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
See also NSCC Introduction to Marketing II.
Supplementary teaching resources available.

License:
Creative Commons Attribution

Contents

Book Information

Book Source

This book is a cloned version of Principles of Marketing by Lumen Learning, published using Pressbooks under a CC BY (Attribution) license. It may differ from the original.

Authors

NSCC and Lumen Learning

License

Icon for the Creative Commons Attribution 4.0 International License

Introduction to Marketing I (MKTG 1010) by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

Subject

Sales and marketing management

Metadata

Title
Introduction to Marketing I (MKTG 1010)
Authors
NSCC and Lumen Learning
Editors
Di Best, Jules Fauteux, Barb Powers, Rankin MacMaster, George Swaniker, and Deidre Evans
License

Icon for the Creative Commons Attribution 4.0 International License

Introduction to Marketing I (MKTG 1010) by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.

The open textbook NSCC Introduction to Marketing I (MKTG 1010) is an open textbook adapted from Lumen Learning’s openly licenced online course Principles of Marketing.

Primary Subject
Sales and marketing management
Additional Subject(s)
Business studies: general
Publisher
NSCC