1.3 Marketing in Action

Learning Objectives

  • Recognize marketing activities in daily life
  • Explain the differences between marketing, advertising, branding, and sales
  • Identify evidence of marketing in everyday life

In this section, you’ll get a chance to explore the concept of marketing further and see how it’s at work in the world around you. It may surprise you to discover how much the term encompasses.

Learning Activities

  • Reading: Marketing in Action
  • Self Check: Marketing in Action



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Introduction to Marketing I (MKTG 1010) by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.