1.3 Marketing in Action
- Recognize marketing activities in daily life
- Explain the differences between marketing, advertising, branding, and sales
- Identify evidence of marketing in everyday life
In this section, you’ll get a chance to explore the concept of marketing further and see how it’s at work in the world around you. It may surprise you to discover how much the term encompasses.
- Reading: Marketing in Action
- Self Check: Marketing in Action