2.6 Marketing Mix

Learning Objectives

Describe the marketing mix

The value proposition explains why a consumer should buy a product or use a service and how the product or service will add more value, or better solve a problem, than other similar offerings. Once you get the value proposition right, you still have to actually deliver value to your target customer. The marketing mix describes the tools that marketers use to create value for customers.

Learning Activities

  • Reading: Defining the Marketing Mix
  • Reading: Components of the Marketing Mix
  • Reading: Introduction to Products and Services
  • Reading: Introduction to Product Life Cycle
  • Self Check: Marketing Mix



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Introduction to Marketing I (MKTG 1010) Copyright © 2020 by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.