Putting Consumer Attitudes and Beliefs to the Test
Just how powerful are consumer attitudes and beliefs? Are they so powerful that they can fool consumers during a taste test?
Watch the following video to see the power of consumer attitudes in action as a journalist conducts a taste test to see whether people’s brand-loyal attitudes can overrule the reality of what they are tasting.
You can view the transcript for “Heinz and Packaging”. (opens in new window)