Video: Coffee Shop Marketing

Starbucks is a powerful global brand that brings with it a sense of being cool and new. A stodgy coffeeshop brand in the United Kingdom had to find a different value proposition to convince coffee drinkers that they were worth another try. Watch the video, below, to see what they tried:

You can view the transcript for “Coffee Shop Marketing”. (opens in new window)
https://oerfiles.s3-us-west-2.amazonaws.com/WM+Marketing/Transcriptions/CoffeeShopMarketing_transcript.txt

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Introduction to Marketing I (MKTG 1010) Copyright © 2020 by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.