Video: Consumer Attitudes and Heinz Baked Beans

Putting Consumer Attitudes and Beliefs to the Test

Just how powerful are consumer attitudes and beliefs? Are they so powerful that they can fool consumers during a taste test?

Watch the following video to see the power of consumer attitudes in action as a journalist conducts a taste test to see whether people’s brand-loyal attitudes can overrule the reality of what they are tasting.

You can view the transcript for “Heinz and Packaging”. (opens in new window)
(https://oerfiles.s3-us-west-2.amazonaws.com/WM+Marketing/Transcriptions/HeinzandPackaging_transcript.txt)

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Introduction to Marketing I (MKTG 1010) Copyright © 2020 by NSCC & Lumen Learning is licensed under a Creative Commons Attribution 4.0 International License, except where otherwise noted.